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Yevgeniya A. Yushkova

  • images: 55
  • views: 101
  • date: 7-25-17
Entrepreneurial and driven Design Director in a consumer products environment for Contemporary and Luxury brands, working with design, merchandising, brand initiatives and operations, product development, cost cutting and margin expansion.
  • Region(s):
  • NY Metro, Northern CA, Southern CA, Canada

Next Generation

Next Generation X
Timeless, Convertible, Versatile Clothing. If what you wear is your statement to the world, let YAY convertible clothing help keep that statement as personalized and yet simply as possible for you.

Evolve Part I

Evolve Part I X
Like the seasons change, so do people. Change is inevitable. In this collection, comfort and ease amidst change and foreign surroundings is the focus. Natural fibers, different textures and hand weaving techniques are used to convey this message.

Evolve Part II

Evolve Part II X
In this collection, comfort and ease amidst change and foreign surroundings is the focus. Natural fibers, different textures and hand weaving techniques are used to convey this message.

Instant Slimming

Instant Slimming X
Classic collection of Dresses and skirts that will make you look chick, unforgettable and slim.

U2U by YAY

U2U by YAY X
Leisure collection of apparel and accessories for the lux woman that nurtures her comfort yet not giving up the style.

Illustration Portfolio

Illustration Portfolio X
Versona Brand
  • Category

    Apparel
  • Market Segments

    Womens
    Fashion Illustration
  • Years of Experience

    15
  • Availability

    Freelance
    Permanent
  • Relocation

    Yes
  • Technologies

    Adobe Photoshop
    Adobe Illustrator
    Adobe Creative Suite
    Microsoft Office Suite
    PLM
    Aims
    Google Analytics
    Excel
  • Schools/Training

    FIDM
    California State University of Long Beach
  • Social

More Information

Hi. I’m Yevgenia Aleksandrovna Yushkova, or simply YAY. I’d like to take a moment to introduce myself, my ideas, and my passions to you.

I have been fortunate throughout my life to live in a variety of places, from eastern Russia to the Philippine Islands, and truly experience the exquisite charm of various cultures first hand. This has made me realize one thing- everyone is most beautiful when they are free to be themselves.

After working as a top executive in a multinational fashion house, I decided to strike out on my own and see if I could bring this beauty out of every woman I encounter.

I envisioned women like me; women who were proud of their accomplishments, who were excited by their experiences, and who wanted to always feel fashionable but never constrained.

With this in mind, I created YAY brand. It strove to offer unique and innovative designs that encourage freedom, individuality, and effortless style for daring women on the go.

I still believe in this motto from the bottom of my heart, and plan to follow it throughout every future endeavor. I hope you will let your own personal beauty shine alongside mine, and join me in my next adventure.

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