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Cynthia Roney

  • images: 49
  • views: 4549
  • date: 11-1-22
20+ years of Domestic and Import experience. I am a self-motivated professional with a strong background in apparel design, and a thorough understanding of garment construction, pattern making, specs, grading, fit process, and apparel manufacturing.
  • Region(s):
  • Northwest, Southern CA

Infant and Toddler Girls

Infant and Toddler Girls X
Infant Toddler Girls Product Development

Infant Toddler Boys

Infant Toddler Boys X
Toddler Boys Development, Project 1-4, was for Shaun White at Target and was to translate into Toddler size from the existing 8-20 line. I came up with mood, concept, ideas, market ideas, graphics influence and came up with color and graphics

Girls And Baby Misc Projects

Girls And Baby Misc Projects X
Spring Summer 2016 Direction with Color Focus, print and graphic directions. And Baby Layette groups design/development showing influence, color story, graphics and silhouette designs in a monochromatic color theme.

Swimwear Design

Swimwear Design X
Swimwear Design and Development

Layette - Baby - Infant

Layette - Baby - Infant X
Layette, Baby, Infant Design and Development

Infant Toddler Boys

Infant Toddler Boys X
Infant Toddler Boys Design and Development
  • Category

    Apparel
  • Market Segments

    Mens
    Young Mens
  • Specialties

    Cut & Sew Knits
    Sleepwear/Underwear
    Swimwear
    Denim
    Loungewear
    Sport
    Outerwear
    Full-Fashioned Sweaters
  • Years of Experience

    26+
  • Availability

    Freelance
    Permanent
  • Relocation

    Yes
  • Technologies

    MAC
    Illustrator
    Photoshop
    PowerPoint
    InDesign
    Microsoft Excel
    Microsoft Word
  • Schools/Training

    FIDM (Fashion Institute of Design and Merchandising
    AA Design
    The Art Institute
    BFA Fashion Design
  • Social

More Information

Design Skills:
Assemble market data on key fashion trends. Interpret fashion vision and trends into successful product lines for all market tiers. Create and present trend and concept boards,
color, and graphic direction. Design from concept stage, color, fabric development silhouettes, and fit, brand integrity, and merchandising. Thorough knowledge of garment construction. Travel domestically and overseas for product development, sourcing, and trend research.

Work Experience:

Haus of Grey, Los Alamitos, CA
Senior Men’s And Women’s Designer for Golf and lifestyle division
• Collaborate with Creative Director on the direction of the line
• Lead in the design and development of color palettes, silhouettes, fabric development, and print/pattern direction
• Product Categories Men’s & Women’s – knits, woven, and outerwear
• Ensure that the product is consistent with market trends while maintaining the brand identity and business strategy
• Translate the design concepts into specification packages which include detailed tech packs, artwork files, BOMs, and specs
• Maintain daily communication with factories and vendors to ensure that the design vision is being carried out with integrity
• Design Graphics for Tees & accessories, which also includes market research relating back to graphics, tees, and hats
• Manage and Design SMU requests (design and tech packs)
• Manage workload with an ability to prioritize based on set-deadlines
• Review first proto, check-in specs, convey comments to factories on the first through bulk production
• Lead fit sessions with the various cross-functioning product lines
• Managed the tech pack, BOM, and sketch creation, as well as updated throughout the season as needed

Senior Men's and Boys Designer
Esportia International Inc., Arcadia, CA
Worked collaboratively with the Design Director for Loungewear and Underwear direction for both Men and Boy's
• Designed Loungewear and Underwear private label Alfani, Stafford, Dockers
• Private label for Target, Macy's, and Costco
• Responsible for Seasonal Color themes, Print, and pattern direction
• Designer for Men's Under Loungewear
• Designer for Boy's Underwear
• Lead fitting on Loungewear and Underwear

Buffalo David Bitton
Design Manager for LA Office
Manage Women's Design Development Department
Collaborated with the Creative Director of Women’s sportswear categories ranging from Full Fashioned Sweaters, Knit and Woven Tops, Knit and Woven Bottoms, Dresses, casual bottoms and fleece fashion, Jackets, and Outerwear. Present trend research, trend direction and inspiration, silhouette, and color.
Supervised, managed, and directed team members including in-house graphic artists, assistant designers, associate designers, and junior technical designers.
• Computer Illustrated sketches and spec details for initial protos
• Worked with agents/factories locally & overseas.
• Lead fittings on live-models
• Followed up sample development through trips to Hong Kong (2x per year)
• Maintained WIP reports: initial protos through production
• Prepared Seasonal catalog: 4x per year using InDesign for design and layout
• Prepared PowerPoint Presentations reflecting the inspiration for the season: 2x per year
• Shopped the market and conducted creative research for new ideas and processes

JNCO Jeans, Inc.
Designer for Girls & Boys: Infant – 4-6x Sportswear
• Launched new lines for a newly established Children’s Division for an already established Young Men’s Company. The focus of the division was to design and develop sportswear separates and Co-ordinates for the mid-range market that sold to Mervyn’s, JcPenny, Sears, and Target.
• Development included graphic tees, graphic onesies, woven shirts, denim bottoms, woven bottoms, and swimwear.
• Development was designed locally and made overseas.
• WIP on all styles for both boy's and girls' collections
• Tech Packs, specs & BOMs on all styles

Teaze Of California
Senior Designer for Infant, Toddler, and 4-6x Girls Sportswear
• Designer for Infant, Toddler, and 4-14 Sportswear: Private Label for Target, and Mervyn’s
• Designer for 4-14 Sportswear Separates and Dresses for ‘Borderline’ Label
• Shopped the market for new silhouette ideas and print processes
• Develop and source fabrics, prints, trims, dye, and screenprint techniques
• Coordinate with in-house pattern makers, sample makers, assistant designers, and graphic artists on the full development of the line, including salesmen and buyers' samples.

SWAT-Fame
Designer/Merchandising Associate
Sportswear Separates, Dresses, and Co-ordinates for Newborn, Infant, Toddlers through 4-16
• Designer for Newborn and Infant Line “L.A. Baby” sold exclusively at Mervyn’s
• Designer for Newborn, Infant Toddler “Luv, Hugs & Kisses”, sold exclusively at Nordstrom’s, Macy’s, and Bloomingdale's
• Designer for Girls Infant, Toddler, 4-6x Private label exclusively for Mervyn’s
• Hand Illustrated sketches and follow up with pattern makers, and sewers
• Meet with a variety of vendors to develop new trims, fabrics, appliques, denim washes
• Managed fittings, worked with pattern makers 1st through production
• Shopped the market and conducted creative research for new ideas and processes
• Travel overseas for market research and design development

Samantha Jo & Company/Global Kids, Commerce, CA
Assistant Designer - January 1989 - August 1995
Sportswear Separates and Co-ordinates for Girls & Boys
Associate Designer for Girls Infant - 7-14 sportswear

Freelance: Fashion Design, Technical Design & Consultant - September 2009 - Present
Swimwear: Design capsule themes, design bodies, prints, and layout
GWG - Girls with Guns Design, Graphics, Prints, Catalog Layout
Shaun White - for Target - Infant Toddler Design Development, Presentation Boards
Gap and Old Navy: Design for various categories for Girls/Boys: Infant - Toddler
Sunset Brands: Skechers Backpack design and development for Twinkle Toes Brand
Blue Tattoo: Men’s and Women’s Development, Design, Catalog, and Presentation
Crystal Rock: Denim and Pocket Design, and presentations

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