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Neal Eaton

  • images: 50
  • views: 2128
  • date: 8-11-20
Apparel & Accessory Development | Art/Creative Direction & Team Management | Graphic Design | Packaging & Branding | POP Displays | Surface & Print Patterns | Trend & Color Direction
  • Region(s):
  • Southeast, Midsouth, Southwest

3D & POP Displays

3D & POP Displays X
3D was a new area for me...with an understanding of space and materials that enabled me to create displays that helped brands and retailers to lead their customers along the path to purchase. Primary tool was Lightwave 3D software.

Technical Illustrations & Details

Technical Illustrations & Details X
Technical and Detail Illustrations for Apparel, Accessories, Embellishments/Trims and Packaging. Updates coming for balance of pages.

Packaging Development

Packaging Development X
Packaging much like other product design is all about details, materials and pricing. Is it attractive, is it functional and most importantly is is cost-effective? Even better when you can fit more stuff in less space and improve sales at retail.

Surface & Pattern

Surface & Pattern X
Direction for Trends, Colors & Development. Pattern Design & Screen Prints are things I absolutely love...both techniques allow you to play with color & make what can be plain, and make it festive.

Merchandising & Look Books

Merchandising & Look Books X
Some examples of Merchandising of Apparel & Accessories into stories that allow the consumer to discover perfect combos. This includes multi-category retail end caps and plan-o-grams.

Merchandising & Product Development

Merchandising & Product Development X
Some examples of merchandising and product development. Still a work in progress, so check back for more.
  • Category

    Apparel
  • Market Segments

    Mens
    Childrens
  • Specialties

    Loungewear
    All Over Prints
    Men's Wear
    Shirts
    Young Men's
    Bottoms
    Underwear
    Outerwear
    Packaging
    POP Displays
  • Years of Experience

    25
  • Availability

    Freelance
    Permanent
  • Hourly Rate

    $50.00
  • Technologies

    Illustrator
    InDesign
    Creative Cloud
    Photoshop
    PLM
    Hand Drawing
    LightWave 3D
    Microsoft Office
  • Social

More Information

I trained in Graphic Design for Print and transitioned into Apparel Product Development & Design. Over my career I have developed apparel collections, designed line catalogs and just about everything in between. I love the relentless schedule and competitive nature of the Apparel Industry.

Most recently as a designer of In-Store Marketing and POP displays for a multi-national company my focus was to help capture consumer attention and provide a path to purchase for brands and retailers in Personal Care and Food & Beverage Categories.

As Creative Director of Apparel & Accessories for a Texas-centric outdoor lifestyle brand, I was responsible for all product development, design and production. In choosing key items to update, I was able to expand the customer base by refining fits, exploring new materials and updating branding. Working with the sales team, I led development and launch of Collegiate Licensed product that extended product placement to new retailers.

I provided Creative Direction for Men's Sleepwear and Underwear within a global Merchandising company based in Dallas. Under my Creative Direction, the business grew from a few accounts to representation in all tiers of retail - this includes all-door rollouts at Hot Topic, Spencer's Gifts, Target and WalMart. My influence touched all aspects of our product from garment design and fabrication, print development and design of trims & packaging. Some successful items of note: re-launch of Underoos for the whole family, launch of Dickie's Underwear, and packaging/folding methodology that increased merchandise density, later adopted industry-wide.

I have been responsible for multiple categories of Graphic Tee programs for Houston, Texas based Academy Sports & Outdoors. These programs included fashion based and event based screens for Men, Missy and Girls.

Provided guidance to develop and launch an eco-friendly line of Sportswear and Medical Scrubs, helping to secure placement at Specialty Retail. My contribution was in the research and development of garment designs, graphic elements and trim kits.

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