- images: 50
- views: 2259
- date: 8-11-20
- Southeast, Midsouth, Southwest
I trained in Graphic Design for Print and transitioned into Apparel Product Development & Design. Over my career I have developed apparel collections, designed line catalogs and just about everything in between. I love the relentless schedule and competitive nature of the Apparel Industry.
Most recently as a designer of In-Store Marketing and POP displays for a multi-national company my focus was to help capture consumer attention and provide a path to purchase for brands and retailers in Personal Care and Food & Beverage Categories.
As Creative Director of Apparel & Accessories for a Texas-centric outdoor lifestyle brand, I was responsible for all product development, design and production. In choosing key items to update, I was able to expand the customer base by refining fits, exploring new materials and updating branding. Working with the sales team, I led development and launch of Collegiate Licensed product that extended product placement to new retailers.
I provided Creative Direction for Men's Sleepwear and Underwear within a global Merchandising company based in Dallas. Under my Creative Direction, the business grew from a few accounts to representation in all tiers of retail - this includes all-door rollouts at Hot Topic, Spencer's Gifts, Target and WalMart. My influence touched all aspects of our product from garment design and fabrication, print development and design of trims & packaging. Some successful items of note: re-launch of Underoos for the whole family, launch of Dickie's Underwear, and packaging/folding methodology that increased merchandise density, later adopted industry-wide.
I have been responsible for multiple categories of Graphic Tee programs for Houston, Texas based Academy Sports & Outdoors. These programs included fashion based and event based screens for Men, Missy and Girls.
Provided guidance to develop and launch an eco-friendly line of Sportswear and Medical Scrubs, helping to secure placement at Specialty Retail. My contribution was in the research and development of garment designs, graphic elements and trim kits.