- images: 50
- views: 2071
- date: 8-6-20
- Southeast, Midsouth, Southwest
Most recently as a designer of In-Store Marketing and POP displays for a multi-national company's Dallas office, my focus was to help brands and retailers to capture consumer attention and provide a path to purchase.
As Creative Director of Apparel & Accessories for a Texas-centric outdoor lifestyle brand, my skills were flexed to include all product development, design and production. In choosing key items to update, I was able to expand the customer base by refining fits, exploring new materials and updates to branding. With the sales team, I led development and launch of Collegiate Licensed product that secured placement in Better Menswear Retailers.
I was the Creative Director for Men's Sleepwear and Underwear within a global Merchandising company based in Dallas, I was Creative lead for a team of artists who launched the Sleep Division. Our business grew from a few accounts to representation in all tiers of retail, including all door rollouts at Hot Topic, Spencer's Gifts, Target and WalMart. My influence touched all aspects of our product from garment design and fabrication, print development and design of trims & packaging. Some successful items of note: re-launch of Underoos for the Whole Family, the launch of Dickie's Underwear, and packaging/folding methodology that doubled merchandise density, later adopted industry-wide.
I trained in Graphic Design for Print and transitioned into Apparel Product Development & Design. Over my career I have developed apparel collections, designed line catalogs and just about everything in between. I love the relentless schedule and competitive nature of the Apparel Industry.
I have been responsible for multiple categories of Graphic Tee programs for Houston, Texas based Academy Sports & Outdoors. These programs included fashion based and event based screens for Men, Missy and Girls.
Provided guidance to develop and launch an eco-friendly line of Sportswear and Medical Scrubs, helping to secure placement at Specialty Retail. My contribution was in the research and development of garment designs, graphic elements and trim kits.