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Barbara Robinson

  • images: 5
  • views: 28050
  • date: 2-11-12
Apparel Professional with 6+ years of Design, Merchandising Brand/Management, Product Development experience in a national and global environment.

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  • Category

    Apparel
  • Market Segments

    Womens
    Mens
  • Availability

    Freelance
    Permanent
  • Relocation

    0
  • Technologies

    Specs, and grading of specs
    Sweaters. Sweater Yarn Knowledge
    Adobe Illustrator
    PhotoShop
    Illustration, flat sketching
    Microsoft Office
  • Schools/Training

    Fashion Institute Of Technology, NYC Design and Ma
    San Jose/San Francisco State University BA Mass C

More Information

Los Angeles CA
323.217.5414
B33ah@hotmail.com
Barbara Robinson

• RETAIL MERCHANDISER
• Conduct multiple weekly store visits according to the store-specific coverage model
• Maximize visual presentation
• Create product awareness and added value placement opportunities in-store
• Consistently meet all program objectives
• Complete all administrative duties in accordance with company
standards and instructions
• Display a professional demeanor while representing company
• Comfortable working in a retail merchandising environment
• Experience influencing merchandise sales potential, influencing placement decisions by store management
• Experience communicating with store management and associates as well as building positive relationships with store management and sales associates
• Success in meeting performance goals within a structured environment
• Independent, self-motivated and organized
• Attention to detail and ability to multi-task
• Flexible and adaptable
• Merchandised according to planogram specifics, and made sure that the store had all the information and materials necessary to achieve maximum in-store sales.
• Collecting and reporting detailed product placement and stock level information.

06/00 to 2005(freelance) Usindo Pasadena CA
Senior Designer/Merchandiser

 Responsible for design and overall direction of the Young contemporary division
 Conducted weekly Merchandising meeting
 Reviewed all approved counter samples before releasing to production, thus diminishing return rates
 Merchandised lines for sales.
 Merchandise selection and promotion
 Establish all silhouettes Traveled to Bali to oversee proper execution of designs
 Aggressively pursued design and merchandising strategies which contributed to higher profit margins and increased sales
 Oversaw fitting with pattern makers and fit models for more marketable product.
 Responsible for the execution of creative concepts
 Reviewed all approved Lab dips base on design standard.
 Forecast and execute trends successfully, increasing sales and productivity
 Track and analyzed seasonal colors and trends Developed Piece Goods and Trims
 Design, develop and deliver collections according to seasonal timing and action calendars

3/2005 to 11./2007 Beja/JEB Industries Garden Grove CA
Art Director/Senior Designer
 Conducted weekly Merchandising and status meeting.
 Managed the workflow of the Art Room/Art Department.
 Responsible for the execution of creative concepts
 Used and have extensive knowledge of PhotoShop and Illustrator, Mac and PC
 Lead art team of 7 members, Providing creative leadership for Art Department
 Hiring, and managing in house and freelance artist.
 Wrote and negotiated contracts for Freelance Artist
 Managed day-to-day operations of Art Room/Art Department
 Took a series of actions to identify, analyze and improve existing
processes within the company to meet new goals and objectives.
 Supervised designers implement design projects and work quality,
 Interfaced/communicated with Sales, Marketing, and Technical staff
 Established and achieved merchandising and design projected goals

11-2001 to 3/2005 Stanley Papel Designs West Los Angeles,CA
Senior Designer/Art Director
 Merchandise selection and promotion, Merchandised lines for sales.
 Establish silhouettes, specs Establish apparel template guide lines
 Oversaw fitting with pattern makers and fit models
 Reviewed all approved Lab dips, base on design standards.
 Provided creative leadership standards for the apparel division.
 Promotion of line by scheduling, casting and providing art direction for seasonal photo shoots
 Troubleshoot/Problem-solving on all technical graphical art file issues
 Communicated with all off shore factories, tracked product status and pricing
 Represented the line at trade shows and handed customer relations
 Made line presentation to sales team and buyers
 Design, develop and deliver collections according to time and action calendar

Education
San Jose/San Francisco State University BA Mass Communication
Fashion Institute Of Technology, (F.I.T.) NYC, NY Design/Merchandising

Computer Skills
Adobe Illustrator
Adobe PhotoShop
Microsoft Word
Microsoft Excel
Microsoft Office

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