FASHION INDUSTRY NEWS – WEDNESDAY

Good morning designers!  The Wednesday edition of the StylePortfolios.com Daily Fix is up and ready for your reading pleasure.  What are you waiting for?  Get a coffee, sit-down and get your day started-off right with The Daily Fix…

DIOR’S NEWEST INSPIRATION COMES STRAIGHT FROM YOUR INSTAGRAM FEED – Yahoo!
“Dior clearly had the sunglasses du jour last year with the “So Real” mirrored shield shades appearing on fashionable faces, like Rihanna’s. This year, they’re hoping to capture the Zeitgeist again with their new 2016 shades: meet the DiorSplit.”

THIS IS THE PLUS-SIZE AD CAMPAIGN WE’VE BEEN WAITING FOR – Mashable
“Plus-size advertising seems to be all the rage as of late, with inclusivity now on the social conscience of well, everyone.Now national retailer JCPenney has a new video featuring body-positive women on behalf of the brand’s plus-size line, Here I Am.”

VALENTINO’S OWNER BUYS BALMAIN FOR 485 MILLION EUROS – FASHIONUNITED
“Mayhoola, the Qatar’s sovereign fun has just acquired the French fashion house Balmain, The group already own Italian luxury powerhouse Valentino.”

GORJANA AND L*SPACE TEAM FOR COLLABORATION – FASHIONUNITED
“Los Angeles – Two SoCal labels just joined together for an apparel collaboration. Both e-commerce brands Gorjana and L*Space paired together for a summer-inspired collection that recently launched on their online stores.”

THE RABIDLY-FOLLOWED LEGGINGS BRAND YOU CAN ONLY BUY ON FACEBOOK  – racked
“These days, one can scarcely open their Facebook feed without being prompted to buy dietary supplements, skincare, essential oils, or “those crazy wrap things.” Avon, Merle Norman, and Mary Kay may no longer be de rigeur, but using one’s network of friends and family to hawk goods is as popular as ever. Outside of the usual suspects, though, you may have gotten a message or two about a product that doesn’t promise instant weight loss or ageless skin, but instead swears that it’s the most comfortable item of clothing you’ve ever owned.”

VICTORIA’S SECRET IS FALLING INTO THE SAME TRAP THAT HAS BEEN KILLING MACY’S, J. CREW, AND NORDSTROM – BusinessInsider
“Victoria’s Secret is succumbing to a dangerous trend in retail. A recent Wedbush Securities report says that widespread sales are helping bring in foot traffic, “though margins are likely down given the incremental discounting.””

MILLENNIALS ARE OBSESSED WITH THE ‘STYLE OF LIFE’ — AND IT’S KILLING RETAILERS – BusinessInsider
“Retailers are obsessed with trying to figure out how to cater to millennials. There are more of them, so naturally, it’s the smart move to appeal to them, right? Wrong.”