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Designer • Product Developer • Merchandiser

E x p e r i e n c e :

10.2002 - present
BLOCK CORPORATION - New York, NY
BIG INTERNATIONAL - Philadelphia, PA
Lead Designer for YM & Men's B&T Active & Street Sportswear
• Drive design & trend research for all "Big Daddy" collections & SMUs
• Oversee in-house, freelancers & outsource design
• Introduce & present collections & private developments to senior level, sales & leading clients
• Create technical sourcing packages to be sent overseas to manufactures
• Managed direction of company web site & advertising campaigns
• Designed hang tags, packaging, collateral & presentation materials for sales meeting & trade shows
• Manage production costs against margin targets for pice-sensitive markets; including cost analysis & purchasing
• Vendor liaison to ensure finished product quality; time & cost management
• Travel domestically & internationally to balance design integrity with product quality control

01.2005-05.2005
MOTHERS WORK, INC. - Philadelphia, PA
Associate Designer for World's Leading Maternity Retailer
• Work with team to style & design exclusive product for Kohl's private label, “Oh Baby!”
• Created Look Books, Story Boards & Flats for sales presentations
• Monitor T&A reports for 807 & international production to ensure accurate delivery
• Participate in fit sessions & direct revisions of pre-pro & TOP samples
• Develop technical packs in PDM & ProComm for direct visual communication with vendors
• Draw flats, illustrations & create prints using Illustrator, Photoshop & Primavision
• Research markets domestically & internationally to forecast trend, color & silhouette

I n t e r n s h i p :

TRIM FIT, INC. - Bristol, PA
Intern for a children’s sock and hosiery manufacturer
• Communicated with overseas mills to request samples
• Designed prints & patterns for girls & boys Fall '02 & Holiday collections
• Arranged themes for storyboards representing various collections

E d u c a t i o n :

Philadelphia University
(formerly Philadelphia College of Textiles and Science)
Bachelors of Science in Fashion Design, December 2002, Philadelphia, PA

Peer Tutor for Apparel CAD/CAM:
Taught Gerber CAD/CAM computer program to improve pattern design for easier production, cutting, grading and marker making

A w a r d s & E x h i b i t s :

• 2002 Stanley Heller National Association of Men’s Sportswear Buyers "Excellence in Menswear" Award
• Saks Fifth Avenue’s Fashion Targets Breast Cancer – Designed garments for silent auctions

C o n t a c t I n f o :

CSnell20@Yahoo.com

Cell: 215.896.7320