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  • Category

    Retail Creative
  • Market Segments

    Visual Merchandising
    Store/Fixture Design
  • Availability

    Freelance
    Permanent
  • Relocation

    Yes
  • Schools/Training

    NIFT, India
    Rachana Sansad, India
    Mithibai College, India

More Information

Experience

Program Manager (Consultant) - Inbound Marketing at Microsoft
February 2012 - Present
Lead work plan to systematize, collect inbound collateral requests from cross functional partners and direct the creative team’s execution of new collateral for Microsoft retail stores.

Marketing Manager (Consultant) at Microsoft
2008 - 2011
Lead in the design process, store set up & marketing of the Microsoft Retail Experience Center.

Senior Design Consultant at Niva - The Design Commune
December 2004 - February 2008 Worked for several clients in various lines of business varying from retail to web 2.0.

Area Marketing Communication & Visual Merchandising Manager at Shoppers\' Stop Ltd
July 2002 - November 2004
Responsible for keeping versatility in the changing business needs & growth of the business.

Senior Design Consultant at Niva - The Design Commune
September 2001 - June 2002 Consultant for several clients in the retail business & responsible for ad campaigns, web & print media, digital imaging & collaterals.

Officer - Visual Merchandising & Marketing at Crossroads - Piramal Holdings Ltd (Piramyd)
May 1999 - August 2001 Conceptualized, coordinated, and supervised displays, brand promotions & worked closely with the Marketing Team for business developments needs.

Design Consultant at Indian National Theatre
April 1998 - April 1999 Designed, budgeted, & supervised installation of stage sets for various marketing launches, trade shows, & fashion shows for clients like Omega watches, Black Label, Rohit Bal, etc amongst others.

Interior Designer at Self Employed
July 1994 - May 1996
Worked on Interior Designing, displays & remodeling projects (residential & commercial) for clients like Birla Cement, BPL, Enarai Finance, etc amongst others.

HONORS & ACHIEVEMENTS
Awarded the President’s Service Award in May 2007 for volunteering.
Regular contributor in Think Tank,a retail newsletter in India.
http://studioatomium.com/thinktank/may07/index.html
Gold Medalist in Reflexology in Jan \'05.
Featured in “The face behind the window” in SUNDAY MIDDAY on January 4, 2004. This article featured
some of Mumbai’s well known Visual Merchandisers.
Won the Display Award for the months of Feb \'03,Apr \'03 & Dec \'03.
Won the First Runners-up for the Visual Merchandising SPRING-SUMMER CONTEST in Sep \'02.
Won the Most Outstanding Volunteer award for Apr \'02 given by AKANKSHA (NGO),India.
Chosen as a Guest Speaker & felicitated by NIFT,Mumbai,India,at its 5th Anniversary Function in 2001.
Felicitated in Sep \'99,by the Piramal Group for being part of the CORE SET-UP TEAM.
Designed clothes for the 1st Anniversary ceremony of ENRON Project,which was held at Dabhol,India,in May 1999.
Designed the Women’s Wear for the Trends Pavilion at CONTEXT-98.
Undertook a Craft Documentation to revive a dying art & dance form called YAKSHAGANA in South India in Dec 1997.

Skills:
Competitive Analysis
Vendor Management
Project Management
Visual Merchandising
Product Development
Product Marketing
Team Management
Product Management
Marketing Communications
Marketing Budget Management
Multi-unit Retail Management
Retail Marketing
Program Management
Cross-functional Coordination

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