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Paola Hernandez

  • images: 3
  • views: 526
  • date: 4-10-12
I have been the founder and creative director of Paola Hernandez. I have created the brand and it\'s identity, designing 2 collections per year, including womenswear, menswear, shoes, jewelry and bags.

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  • Category

    Apparel
  • Market Segments

    Womens
    Mens
  • Availability

    Permanent
  • Relocation

    No
  • Technologies

    Contemporary
  • Schools/Training

    Central Saint Martins
    ARS Sutoria

More Information

I am ready to contribute with my abilities to a company that is already established. I have learned the whole creative process:

- Creating the brand, it’s identity, philosophy, logo, branding, and marketing
- Creating concepts for 2 collections per year, including womenswear, menswear, shoes, jewelry, and bags
- Supervising sample development, tech packs, production, line sheets, orders, sales, and budgets
- Guiding the team with weekly meetings to make sure everyone develops their abilities to achieve their goals and their best potential
- Styling and producing each collection’s look book and fashion show
- Designing the store, merchandise display, and packaging
- Pursuing new clients, stores, sponsorships, and any negotiations that help the business grow
- Giving interviews to communicate the creative process behind each collection

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