More Information

Experience:
Fossil – Dallas, TX
Sr. Visual Merchandising Manager – Apparel, Accessory, International, & Outlet
3/2006 to Present
• Managed the global visual merchandising team.
• Elevated the customer experience through high impact marketing, merchandising, and design elements.
• Lead the design and production of all in store marketing materials.
• Partnered with Planning, Merchants and Field Leadership to ensure that inventory and capacities supported the visual direction.
• Created window displays and merchandising direction for Apparel, Accessory, Outlet, Luxury Watch and International stores.
• Developed the visual merchandising themes and strategies, which defined the brand for the company on a global platform.
• Enhanced brand image, increased productivity, and improved consistency in all stores by developing visual merchandising standards.
• Managed all budgetary objectives.
• Formulated merchandising and marketing strategies for future seasons to support key business initiatives

Zales – Dallas, TX
Visual Brand Manager
3/2005-3/2006
• Established the overall look and feel for two brand concepts.
• Created all window displays, including the roll out and dissemination of all information to the field.
• Oversaw the creative development and production of all holiday and seasonal trim packages.
• Supported all in store marketing events through visual messaging.
• Responsible for all strategic budgeting.

Seiko – Los Angeles, CA
Regional Merchandising Manager
4/2001-4/2004
• Hired, trained, and managed a team of field merchandisers.
• Partnered with the sales team to evaluate each account and formulate strategies to increase brand presence and sales.
• Built and maintained relationships with all regional buying offices.
• Responsible for negotiating all space agreements.
• Increased footage considerably within my two largest accounts.
• Oversaw the development and execution of large-scale regional product training seminars for wholesale accounts.

BCBG Max Azria - Los Angeles, CA
District Visual Manager
3/2000-4/2001
• Ran all new store openings.
• Trained and managed all in store visual personnel.
• Managed all visual direction and training for full price and factory stores.
• Compiled monthly business analysis and trend reports
• Responsible for insuring the utilization of company marketing tools and overseeing the implementation of company visual direction.
• Trained all in-store personnel and management on product knowledge, visual presentation techniques, and standards.

Nordstrom – Seattle, WA
Visual Merchandising Coordinator
6/1994-3/2000

Education:
1995-1998 University of Washington – Marketing
1993-1995 Shoreline Community College –Art