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- date: 6-29-22
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I'm Michael "Myko" Lin, a hands-on creative thought leader with a passion for innovation, product + conceptual storytelling and team mentoring. I take a collaborative, cross-functional approach to design leadership and ideation with over 15+ years of fashion styling, collection creation, design strategy, and innovation experience with global brands. Passionately driven by curiosity and the creative process, I love finding purposeful solutions to complex problems that meet evolving needs and I thrive in getting my hands dirty doing it.
I have a unique background of having worked for both brands and vendor as well as partnering with premium brands and leading retail giants such as Target, Nordstroms, Hurley, Converse, Zara, Fila, Emporio Armani 7, Sesame Street and Saks Fifth Avenue. I am also well versed in all-categories design and have a deep understanding of product life cycles from MEN to RTW and from Boys to Girls.
-Mentored and grew our global team of apparel designers, concept designers, graphic artists, and surface designers across 17+ simultaneous brands/design partners per season (12 to start, currently 40+ in 2 global offices)
- Overhauled cross-functional PD&D team procedures, workflow cadence and milestones to reduce over-development by 50% while maximizing design hit ratios (>80% adoption on own brands and >60% on PL/Co-Design)
-Launched successfully over 10+ new brands both internally and with business partners all with significant YoY growth (>30%)
-Introduced streamlined fast-tracked PD&D calendar and restructured design infrastructure for optimal efficiency and speed-to-market responses
- Forecasted global and region specific trends, color, denim, and graphic reports for all Asia partners as A.P.A.C. Design Lead and key design contact for all licensed brands
-Exceeded targeted growth goals YoY (25-30%), often doubling forecasts results
Please check out my website @ WWW.IAMMYKO.COM