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ERICA CHASCO
chascoer@gmail.com
SKILLS/QUALIFICATIONS
- HAND SKETCHING
- ILLUSTRATOR : TECHNICAL AND FASHION SKETCHES, TREND BOARDS, LINE PRESENTATIONS
- PHOTOSHOP: PRINT RECOLORING AND MANIPULATION.
- MICROSOFT EXCEL, WORD, POWERPOINT
- KNOWLEDGE AND UNDERSTANDING OF GARMENT CONSTRUCTION INCLUDING DRAPING, PATTERNMAKING, CONSTRUCTION AND FIT.
- IDENTIFYING AND INTERPRETING MARKET TRENDS.
- TEAM MANAGEMENT - SALES AND OPERATIONS
- PROJECT MANAGEMENT
- STYLING AND CREATIVE DIRECTION FOR PHOTO SHOOTS
- BRAND STRATEGY
- UNDERSTANDING OF SOCIAL MEDIA MARKETING AND SEO STRATEGY
- BUYING FOR SPECIALTY RETAIL
PROFESSIONAL EXPERIENCE
A.H. Schreiber Co. Inc July 2013 September 2013
Freelance Designer Girls & Maternity Swim
Responsible for Target Girls (4-16) Swim Design & Presentation for C2/C3 delivery including art development, establishing trends, body & fabric development, utilizing illustrator and photoshop to illustrate line.
Design support for Liz Lange for Target Maternity collection including print, silhouette, trim and color development, trend research and presentations as well as flat sketches and illustrations using photoshop and illustrator.
The White Gown Inc. July 2009 May 2013 Store and Brand Manager
Managed team of full and part time sales and operations staff, receptionists and tailors
Identified market trends, shopped seasonal bridal markets in order to merchandise boutique with the upcoming seasons trends in mind.
Advised on fit and design alterations for clientele, demonstrating my knowledge of garment construction, detailing, fabrication and fit.
Created and supervised maintenance of fabric and image library for custom accessories and gowns.
Directed styling and branding for photo shoots, lookbooks, blog content, collateral materials, and website.
Initiated and supervised daily problem solving to maintain healthy internal and external relationships and operations.
Hired on as Store Manager after demonstrating my abilities to drive sales as a part time bridal stylist.
A.H. Schreiber Co. Inc Nov. 2006-Feb. 2010 Associate Designer Girls Swim (February 2008 February 2010)
Head designer for JC Penny and Sears 2009 and 2010 seasons
Supported Head Designer on all other accounts, designing according to market trends, sales needs and designated deliveries. Accounts include but are not limited to Justice, Walmart, Target, and Macys.
Co-directed art development for over 300 prints each year.
Responsible for line presentations utilizing U4ia, Kaledo and Photoshop
Hardware, fabric and print development, resulting in acquisition of Esprit Junior Swim Line.
Researched and Identified market trends on buying trips to Hawaii, California and NYC.
Communicated with patternmakers and factories to ensure accurate development of prototypes, advise on fit and project costs for new styles.
Managed relationships with our customer accounts, fabric and trim suppliers, as well as art houses.
Facilitated interoffice communication by updating and maintaining accurate girls swim product development log, utilized by the design, production and sales teams, as well as company executives.
Assistant Designer Girls Swim (November 2006 February 2008)
Effectively supported two head designers across 9 accounts, from 2-4T, 4-6x, 7-14.
Trained co-workers across multiple divisions on PLM to efficiently communicate all Target approvals.
Communicated comments to factories in regards to fabric strike-offs, prints, lab dips, trims and graphic art.
Managed sample-making process at in-house sample room, driving sales based on our ability to efficiently turn around design concepts for our accounts.
Organized and maintained fabric and trim library for Girls Division
Initiated updated format for trend forecasting, concept boards, and inspiration and line presentation.
EDUCATION
Michigan State University
Bachelor of Science, Apparel and Textile Design, Art concentration, May 2006
Fashion Institute of Technology
Associate of Applied Science, Fashion Design, Eveningwear Specialization, May 2006
