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Daniel Will

  • images: 19
  • views: 3125
  • date: 3-20-21
Senior Creative Director l 10+ years of experience defining and delivering branded creative marketing collateral that tells a compelling story, drives customer loyalty, and grows revenue.
  • Region:
  • Southern CA

Sena Cases

Sena Cases X

Michael Kors

Michael Kors X

Airwalk

Airwalk X

Cotton Heritage

Cotton Heritage X
  • Category

    Retail Creative
  • Market Segments

    Graphics/Packaging
    Photography
  • Specialties

    Branding
    eCommerce
    Social Media
    Graphic Design
    Photography
  • Years of Experience

    15+
  • Availability

    Permanent
  • Relocation

    No
  • Technologies

    Fashion
    Sportswear
    Accessories
    Footwear
  • Schools/Training

    Colorado State University Global
    Art Institute of Seattle
    Collins College
  • Social

More Information

As a proven leader in the brand marketing industry, I understand what drives consumer behavior. Based on this insight, I create compelling visual and emotional narratives that turned into significant wins for major international brands and Fortune 500 companies.

With a keen eye for aesthetic, I solve design challenges creatively while sweating the smallest details. I deliver campaigns on-time, on-budget, and on-trend. I bring vast experience developing the look and feel for consumer brands, including successfully developing multi-channel creative and brand marketing experiences.

KEY PROJECTS:
• Recently, as the Head of Creative for Natrol, I redesigned Amazon A+ page content to better communicate product benefits and align with brand standards, creating a sales lift of $2M+ within three months.
• A natural leader, also with Natrol I refocused, revitalized, and mentored the creative team to produce more effective deliverables, resulting in a 15% top-line growth in sales in two years.
• While at Cotton Heritage, I conceptualized and launched an aggressive marketing plan, triggering a dramatic 724% increase in marketing exposure. I also transformed the email marketing strategy and boosted the read rate from 0.2% to 34% and also gained an open rate of 77% via a behavior-triggered remarketing campaign.
• As Director of Marketing and Creative at Sena Cases, I grew revenue by 583% in three years by leading a rebranding effort and effectively positioning products within the market.

I am an enthusiastic collaborator who champions superior quality to drive consumer engagement and loyalty while building strong relationships with multiple stakeholders. Here on LinkedIn, I am excited to connect with other dedicated brand professionals who are driven to innovate and exceed expectations.

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