Ashley Renae Sparger
512-653-6818
ashleyrenae@gmail.com
Experience:
June 2010-Present
Hello Hauteness- https://hellohauteness.com New York, NY
Founder, Stylist & Blogger
*Provide variety of personal fashion services including, but not limited to, wardrobe consultation, personal shopping and special event styling
*Publish constant commentary on trends, past, present or future via various social media outlets
*Implemented branding as a marketing strategy to further awareness of services, resulting in attention from local Austin fashion industry professionals including Launch787 and Tribeza, producers of Austin Fashion Week
*Developed niche approach for styling young professionals through unique services that cater to an untapped market of individuals seeking an image as they mature in their career path
*Advise on various shopping and wardrobe how-tos
*Created online presence to help bolster sales of both local and distant start-up designers
*Built relationships with various national designers, retailers and other fashion professionals
May 2008 May 2011 Frost Bank Austin, Texas
Senior Marketing & Administrative Assistant
* Organized and oversaw, from concept to reality, execution of corporate meetings, seminars, conferences, and executive-level retreats
*Coordinated all aspects of various events ranging in size from 5 to 100 attendees, including the CEO and CFO of the company
*Managed strict budget to create high-quality events for clients and internal employees alike
*Worked one-on-one with vendors to ensure successful implementation of activities and programs
*Main liaison with the Marketing department, confirming all Marketing materials properly represented the Frost Insurance branding and message
*Primary support and point of contact for President of Frost Insurance, the 4th largest bank-owned agency in Texas
*Served as head of the Frost Volunteer Outreach Committee
*Planned and executed monthly meetings, created annual calendar of events, and spearheaded events with employees in the Central Texas region
*Worked closely with non-profit organizations, including: Susan G. Komen Race for the Cure, Relay for Life, Ronald McDonald House, Marbridge Foundation and Austin Humane Society
*Handled subject matters that were both high-profile and confidential
Feb. 2007 May 2008 Kendra Scott Design Inc. Austin, TX
Departmental & Showroom Liaison, Assistant Product Development, Assistant Shipping Coordinator and Executive Assistant
*Interact with overseas factories to place orders and track the production of goods.
*Act as point-of-contact for New York showroom, organizing all activities between the company and showroom.
*Organize and arrange shipment of goods to customers, including boutiques and major nationwide retail outlets.
*Served as project manager for Summer 2007 and November 2007 Sample Sale; handled all aspects of event, from coordinating vendors to handling PR activities, and received financial recognition for keeping overall costs at a minimum.
*Coordinate and manage a variety of activities with all departments, including: sales, art direction, PR and shipping.
*Provide feedback and support on sales, marketing and design activities for the company and its lines.
*Schedule travel, appointments and meetings for the president and vice president of operations.
Dec 2005 Feb 2007 Raspberry Rose Boutique Houston, TX
Assistant Manager
*Interacted with line representatives, vendors and designers.
*Merchandised apparel and created store displays.
*Provided input to owners on purchases.
June 2005 Dec 2005 Anthropologie Houston, TX
Manager in Training
*Oversaw sales associates on selling floor.
*Designed layout of apparel on the sales floor.
*Assisted in apparel moves and visual merchandising.
*Promoted to management after four months.
Jan 2004 June 2005 Melange Bridal/Trousseau Nicole Austin, TX
Bridal Consultant (also interned during Summer 2004)
*Assisted in organizing and hosting trunk shows, fashion shows and special events.
*Suggested new lines to carry and provided input on marketable merchandise.
*Communicated and worked with designers to deliver desired merchandise.
Education:
University of Texas at Austin
May 2005
Degree: Bachelor of Science
Major: Textiles and Apparel Deisn
Awards:
\"Most Marketable Collection\"- 2005 University of Texas Spring Showcase Fashion Show
Coursework:
Flat pattern, Draping, Portfolio, Computer-Aided Design, Visual Merchandising, Marketing, Management, and Accounting
Activities:
*American Heart Association (Austin Chapter): Served as Kendra Scott Design representative at annual events.
*Lifeworks (Austin): Organized and assisted with Kendra Scott Design sponsored events.
Computer Software:
Adobe Illustrator, Adobe Photoshop, Quickbooks, SalesForce, Word, Excel, Power Point