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Erica Galatro

  • images: 12
  • views: 1229
  • date: 4-17-14
Highly creative experienced visual manager with the ability to drive sales through innovative visual schemes and concepts.Talent for space planning and merchandising to drive sales as well as creating eye-catching displays and vignettes.

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  • Category

    Apparel
  • Market Segments

    Womens
    Mens
  • Availability

    Freelance
    Permanent
  • Relocation

    Yes
  • Schools/Training

    Bachelor Degree Fashion Merchandising

More Information

Joyce Leslie. Woodbridge, NJ
Visual Merchandise Manager June 2011-Present
•Provided creative visual presentation support to all store divisions, partnering with retail staff, personal shoppers, marketing department, to ensure optimization of sales space.
•As an integral member of a team, actively participated in brainstorming sessions devising and refining conceptual designs during “display builds,” coaching other team members and sales associates in developing ideas.
•Partnered with the Marketing Department during photo shoots by styling and staging backgrounds for company website.
•Managed a $8 million inventory through quarterly inventories, annual audits and the organization/updating of the stockroom and other storage facilities.
•Chosen as visual merchandiser to work in multiple locations setting up displays, which expanded clientele and contributed to an updated design/fashion image.
•Managed a team of 25 employees.
•Strong customer service skills, handle customer issues and complaints as well as building customer relationships.

Marshalls Old bridge, NJ / Shrewsbury NJ
Coordinator/ Visual Merchandiser May 2009- June 2012
•Chosen as visual merchandising lead to the multiple locations which expanded clientele and contributed to an updated design/fashion image.
•Worked closely with visual merchandising director to communicate corporate standards and create an inviting atmosphere with floor sets that conveyed a sense of high end fashion and modern chic that customers could envision in their wardrobe and own homes.
•Worked closely with merchandising team to position promotional kiosks and POS displays to increase spontaneous and psychological buys, particularly where accessorizing presented up-selling and cross-selling opportunities.
•Ensured that all merchandising requirements were met including merchandise resets, zone recovery, freight flow, daily inventory replenishment, price integrity, promotional and seasonal visual display setups, signage, collateral product literature, floor moves, shrinkage protocols, and general housekeeping.
•Prepared conceptual presentation and finished color renderings for final design.
•Planned seasonal and promotional themes; collaborated with head office visual merchandising unit to achieve appropriate appearance of store and strategic psychological positioning of merchandise to maximize sales, i.e. proper accessory suggestion matching with floor displays.
•Implemented innovative merchandising techniques including personalized customer contact and follow through to encourage repeat business as well as customer referrals.

-Freelane Visuals For Charity Events

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