Chi HU
- images: 36
- views: 41372
- date: 1-5-16
- Region:
- NY Metro
CONTACT info -
email: chi@chihu.com
cell: 646 206 6422
EXPERIENCE
Spring 2009 - Present
Create and Launch Enjoy mens wear sportswear collection for client from F09 to present.
Design and produce mens jacket, outerwear collection for Hart Schaffner Marx, JAZ by Joseph Abboud, Bobby Jones, Nordstrom and Lord & Taylor store.
Fall 2004 Spring 2009
New Apparel Concept Design Director
Revived Drizzle brand for Mens and Ladies (licensing) coat line successfully reintroduced Drizzle label to Bergdorf Goodman, Nordstroms, Bloomingdales, Parisian, Harry Rosen.
Created Perry Ellis Mens (licensing) rainwear & outerwear line from concept to product
Created Lalo Leather and Shearling from concept to product Successfully launched with leather and shearling outerwear in Bloomingdales and boutique stores.
Fall 1996 Fall 2004
Sanyo New York Design Director
Created and maintained Sanyo image in all aspects Successfully enhanced Sanyo label to become the 2nd most recognized brand in rainwear category and the 7th in outerwear category (Departure magazine luxury survey, September 2003).
Market entry from concept to product created and developed new market strategy launch outerwear label Sanyo label Sanyo Concept at F99 to Nordstrom and Bloomingdales, secondary line Dress Essentials by Sanyo label at F99 to Macys and Lord & Taylor. Launch Sanyo overcoat at Fall01 to Nordstrom and Saks Fifth Avenue. Create exclusive merchandise and EDI programs for private label buyers.
Multiple line product design developed multiple product lines for different price point and market. In addition to coat and outerwear for US market, designed womens sportswear collection- Sanyos Fragile line for Japanese domestic market from S99. Trend presentation and design coordination for ladies suits between Sanyo NY and Japan for Talbots and J.Crew.
Created seasonal national campaigns and related marketing materials ensuring solid and consistent brand image from 1999, created and directed in-house all seasonal photo and national image production for magazine advertising, which resulted in 60% production expense savings. Capitalized on strengthened financial capabilities through line book, postcard, web site, showroom, and trade show presentation.
Trend forecast and market direction researched trend and shopped market throughout Paris, Milan, Amsterdam, Japan and Hong Kong. Developed and produced in-house trend presentation for US and Tokyo head office.
Line planning and merchandising - translated trend to appropriate market and price range. Gained extensive experience in sample making, production, direct manufacturing, and package program throughout Italy, Bulgaria, China, Thailand, Japan, and US. Material sourcing including Paris, Italy, Japan, Korea, Hong Kong, and China. Develop exclusive fabric, trim, tag and label.
Product and quality assurance - comprehensive knowledge of fitting, garment construction and garment manufacturing flow. Competence includes womens plus and petite size to mens short, long big and tall size.
Fall 1994 Fall 1996
The Levy Group Assistant designer
Womens outerwear, rainwear, overcoat.
Experience with manufacturing in Ukraine and China.
Domestic sample making with domestic and overseas sourcing.
EDUCATION
1992 1994
Fashion Institute of Technology Associate degree
Womens sportswear, specialized in fashion art and tailoring.
Computer fluency includes Illustrator, Photoshop, Imageready, Excel programs.
1987 1990
ShingWoo College Bachelor degree. International Trading
.