The Daily Fix: Fashion Industry News Thurs

Good morning designers!  The Thursday edition of the StylePortfolios.com Daily Fix is up and ready for your reading pleasure.  What are you waiting for?  Get a coffee, sit-down and get your day started-off right with the The Daily Fix…

MACY’S OFFERS SHOPPERS A FREE PERSONAL STYLIST – RetailingToday
“This month, Macy’s is expanding the personal shopping experience at stores with the launch of My Stylist@Macy’s, a free service at select Macy’s stores nationwide, dedicated to finding the perfect fashions for every customer from coast-to-coast. In addition to style consultations, the experts at My Stylist@Macy’s will guide shoppers in selecting the best gifts for friends and family, for all occasions.”

CARRIE UNDERWOOD’S BRINGING HER ACTIVEWEAR LINE TO NEW YORK FASHION WEEK – People
“Carrie Underwood is taking the whole “Runway to Reality” thing literally. The singer will be debuting the latest collection of her Calia by Carrie activewear line at New York Fashion Week, and you won’t have to wait months to buy the clothes.”

JILLIAN MERCADO WANTS TO CHANGE THE FASHION INDUSTRY – Vogue
“IMG signed Jillian Mercado, a blogger turned model who was diagnosed with spastic muscular dystrophy as a child, earlier this month, it represented a powerful change afoot in the modeling industry. A precocious child with a love of fashion, Mercado grew up immersing herself in issues of Vogue. “I felt like I belonged in fashion,” says Mercado, who has modeled for Diesel under Nicola Formichetti and Carine Roitfeld’s CR Fashion Book. “I just felt at home, like I had found my people, my little family in fashion. I knew I needed to be around this all the time, and as a result I became slightly obsessed with it!”

STUART WEITZMAN ‘MAKES THAT MOVE’ WITH GISELE – RetailingToday
“Gisele Bundchen may have retired from the runway, but Stuart Weitzman knows the supermodel still appeals to fashionable shoppers. So the retailer has enlisted the celebrity mom to star in the brand’s first TV commercial, which will premiere during this year’s MTV Video Music Awards on Aug. 30.”

AMERICAN APPAREL SAID TO SEEK ADVISERS FOR BANKRUPTCY DEAL – BloombergBusiness
“American Apparel Inc. is seeking advisers to help craft a plan to restructure the company in bankruptcy court, according to two people with knowledge of the matter. The seller of T-shirts and casual-wear has made calls in recent weeks to advisory firms as it prepares to negotiate a bankruptcy loan with creditors to fund it through the process, said the people, who asked not to be named because the discussions are private.”