THE DAILY FIX: FASHION INDUSTRY NEWS THURS

Good morning designers!  The Thursday edition of the StylePortfolios.com Daily Fix is up and ready for your reading pleasure.  What are you waiting for?  Get a coffee, sit-down and get your day started-off right with the The Daily Fix…

HOW TO BUILD A QUARTER-BILLION DOLLAR BRAND ON THRIFTED FASHION – Huffington Post
“Sophia Amoruso has made a name — as well as millions of dollars — for herself through e-commerce as the founder of fashion retailer Nasty Gal. But in a conversation with HuffPost Live on Tuesday, the entrepreneur recounted how business success wasn’t on the radar growing up — and, in fact, was something she actively shunned. ”

TWITTER PARTNERS WITH RETAILERS FOR ‘BUY NOW’ BUTTON – FashionMag
“Twitter Inc said on Wednesday it was partnering with U.S. retailers to help them sell products through a “Buy Now” button in tweets, the latest move by the company to boost flagging user growth.”

SHOEBUY NAMES NEW PRESIDENT & COO – Footwear News
“Footwear e-tailer ShoeBuy.com has a new executive walking its halls. The Boston-based company announced today that Bob Mullaney has joined the firm in the newly created role of president and COO, and Mullaney is already hard at work.”

YOUTUBE SHOWS NEW SALES POTENTIAL – RetailingToday
“Videos just became more valuable to retailers. YouTube is releasing Shopping ads, a new advertising format that lets viewers click and buy products directly from videos. Retailers and brands can place the click-to-buy ads within partner videos, paying by the user click. The functionality builds on the existing Cards feature, which lets advertisers share product information directly in videos across screens, and Trueview for shopping, which lets users dynamically insert product cards within their in-stream ads, based on the products that are most likely to lead to a conversion.”