Tina Ouma
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- date: 1-12-15
Designer
Creative professional with extensive knowledge of apparel design basics and beyond. This includes Color and Trend research using trusted industry resources; constant US multi-tier market research; travel to European markets for sample shopping; travel to Asia for in-person product handover for line completion. Revamped signature fits for brands during fit sessions. Possess a thorough understanding of given product category with strong communication skills. Proficient in Illustrator CS5, Photoshop CS5 and InDesign CS5, Familiar with PLM, Web PDM and basic familiarity with Microsoft Suite: Word, Excel, PowerPoint.
FREELANCE APPAREL AND GRAPHIC DESIGNER May 03-February 04 / Aug 05- PRESENT
ACTIVEWEAR BRANDS: Champion, C-9 for Champion, (Mens, Juniors, Girls), Starter (A Division Of Nike), Le Coq Sportif (NA), Jockey Activewear (Moret Group)
DESIGNER BRANDS: Belstaff, USA: Worked with the Merchandising team, Calvin Klein Jeans, Paris 68, KARL by Karl Lagerfeld: Apparel Design and Merchandising Paris 68 : Designed and Initiated Specs for the KARL by Karl Lagerfeld Jersey Collection
KIDSWEAR BRANDS : Osh Kosh, The Gap, Levi Strauss Signature, Old Navy, Route 66, Piper, Everlast Sport (Kmart)
DENIM BASED SPORTSWEAR BRANDS: CK Jeans, Aerospostale, Joseph Abboud Jeans, Levi Strauss Signature, Mavi Jeans, Rocawear, Enyce
Responsible for managing various creative needs for branded clients. Including Creating original Apparel Designs and concepts; Presenting Color and Trend Research; Creating tech packs; organizing fit sessions and establishing spec standards. In Graphics for Apparel: designing original T-Shirt Graphics, Embroideries and Trims.
BRANDS AS FULL-TIME DESIGNER:
Fila (Luxury Italian Activewear Brand) February 04-August 05
Designer for Women's Activewear and Yoga Apparel
Created original designs for the start of Filas Collezione and Wellness concept collections in the Women's activewear and yoga apparel market. This included mostly Performance Knit tops, Bottoms and Outerwear with usage of Printed fabrics and innovative techniques. This required overseas trips to Europe for market research, as well as overseas trips to Hong Kong for product handoff. Established original design themes based on Trend research, Color, Fabric and Trim sourcing; Maintained clear communication with product developers, while Illustrating all designs in Illustrator CS2; Making visually stimulating company presentation boards for use as visual sales tools.
Pelle Pelle by Marc Buchanan (Urban Sportswear Brand) October 02-May 03
Graphic Designer for Women's Urban Collection
Launched the signature Graphic look for the Womens Collection. Responsible for creating consistent branding tools across apparel categories. Created original Graphics for Apparel, such as T-Shirt Graphics, Signature Denim labeling, Embroideries, Trim Designs. Organizing Graphic Tech Packs with Apparel Design team for sample production.
American Eagle Outfitters (Contemporary Lifestyle Retailer) July 01-October 02
Associate Designer for Graphic Tees and Sweatshirts
Introduced innovative, trend-right details for Men's graphic T-Shirt and Sweatshirt retail assortment while managing a team of Interns. Using retail sales Test Data to merchandise the product line. Presented the adopted line to the company during our national meetings. This included trend and fabric research, overseas vendor communications with Mexico and Pakistan; overseas trips to Mexico to develop fabric qualities, washes, and finishing techniques. Bi-Coastal shopping trips for market research. As well as lab dips, daily product follow up, and communicating with buyers.
Chaps Ralph Lauren (Division Of Warnaco Menswear) September99-July 01
Graphic Designer for Sportswear Collection
Established Chaps first in-house Graphic Department, creating original Graphics for Apparel: Such as
T-Shirt Graphics, Embroideries and Trim Design. Modifying Print Artwork; Designing In-House Graphic materials such as Company Sales books, Interdepartmental stationery and preparing artwork tech packs for
Vendors.
Education
Pratt Institute - Brooklyn, NY
Bachelor of Fine Arts Graduate in Fashion Design, with Honors. May 1998