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Senior Art Direction skills helped drive sales for a $2.4 billion company in 5 states. Positively influenced image recognition and consistently increased sales for Ralph Lauren, Calvin Klein, Michael Kors, Jones New York, Guess and other major brands. Significant art directing experience improved image of RM as fashion destination.

Technical strengths:
• Innovative Graphic Designer
• Adobe Creative Suite
• MAC OSX and Internet savvy
• Basic knowledge of Excel, Word and PowerPoint

PROFESSIONAL EXPERIENCE

ROBINSONS-MAY, Los Angeles, California
Senior Art Director, Direct Mail Advertising 2000-2006
Conceived, designed and produced over 450 direct mail pages annually.

Major Accomplishments
• Improved the look of the fashion direct mail advertising and changed the status quo by executing unique talents and design ideas, adding newness and consistently impacting customers perception of the store as a fashion destination.

• Designed and photo directed shots for front covers and inside pages with the strength to drive the business, deliver continuity and maintain brand recognition.

• Collaborated with senior management, buyers, Fashion Director VP and advertising staff of over 120 on the development of sales promotion and public relations events that ranked RM number one in MDSC for store sales performance in 2003 and 2004.

• Delivered many print vehicles showcasing international designers including the 2005 spring and fall full price fashion catalogs, acknowledged by the CEO as “the best ever.”

• Provided expert leadership and communication to direct photography, lighting, choice of location, background colors, sets, props, and styling, which created high fashion marketing collateral, streamlined workflow and improved morale.

TINA C. DILLEY cont\'d

ROBINSONS-MAY, Los Angeles, California 1986-2000.
Design Director, Magazine and Newspaper Advertising.
Managed the design and continuity of all sales promotion, special events and public relations campaigns. Produced in-house quarterly slide presentations.

Major Accomplishments
• Created formats and specifications in advance that provided direction to designers, copywriters, photographers, stylists and crew, thereby speeding along processes and improving the overall look and continuity of the advertising.

• Developed highly successful campaigns for RM special events, new store openings and institutional ads for the May Foundation, maintaining brand image by conveying in-store runway fashion shows, celebrity appearances and charity fundraisers that created strong bonds with the community
and it’s many outreach programs.

• Created all signage collateral for \"Choices\" the RM in-store employee restaurant.

• Designed magazine advertising for Harper’s Bazaar, Brides, Bridal Guide and others, consistently demonstrating the ability to translate market trends in many merchandise categories into innovative ads, positively impacting all aspects of brand recognition.

• Produced quarterly slide presentations to be viewed by senior management and all corporate executives that defined the future seasons plan while being entertaining and informative.

FREELANCE GRAPHIC DESIGN EXPERIENCE

• Designed logos, graphics and print collateral for Rose City Veterinary Hospital.

• Experienced designer of logos, graphics for clothing, tour brochures (Virgin Merchandising/David Lee Roth, Cyndi Lauper, Mr. Mister and more), t-shirts, mugs, plus any and all printed collateral.

• Extensive knowledge of fine art processes including: printmaking, oil painting, ceramics, jewelry design and fabrication.

PROFESSIONAL DEVELOPMENT

• Produce fine art for exhibitions and sale.

• Barnsdall Adult Art Center, Hollywood, California, current student and volunteer.

• Secretary on the Board of Directors for BACSAC (Barnsdall Art Center 1991-1999
Student Advisory Committee,) a non-profit organization.

• Vice President on the Board of Directors for the Barnsdall Art Park Foundation (BAPF.) 1995-1997