sunshine fox
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- date: 6-20-13
TREND FORECASTER // GLOBAL PRODUCT
FOREVER 21
FEBRUARY 2012 // PRESENT
Direct and create company wide trend direction
//Responsible for identifying, developing and presenting monthly trend directions for company-wide/global product with a strong focus on Young Contemporary, Young Men\'s and International Apparel.
//Prepare theme boards, visual presentations, concept packages and color boards that speak to Apparel, Footwear, Handbags, Accessories and Graphics. Between 2-5 packages monthly.
//Partner with and review the work of the buying, merchandising and product development teams making sure that it stays consistent from a thematic and merchandising standpoint.
//Partner with company owners to further develop new strategies for the companys global marketplace presence.
//Research all emerging trends (music, art, fashion, cinema and pop culture), provide seasonal and monthly reports based on all major Runway shows and stay up to date on all merchandise offerings from competitors.
SENIOR DESIGNER // TREND&APPAREL&ACCESSORIES
MAGE DESIGN
AUGUST 2006 // FEBRUARY 2012
Multi-faceted position within an extremely fast paced design studio striving to create a bridge between action sports and higher end markets.
//Responsible for identifying, developing and presenting fashion direction of seasonal concepts appropriate for studio clients (Burton, Quiksilver, Roxy, NoFear, One Industries, Spy Optics, Skull Candy, Ronix, March LA.B)
//Prepare theme boards, visual presentations, concept packages and color boards.
//Manage and review the work of the design team making sure that it stays consistent from a thematic and merchandising standpoint.
//Mentored and developed a team of 12 designers.
//Partnered with President/Creative Director to create line plans, time and action calendars to efficiently
manage workflow across multiple brands with extremely tight deadlines.
//Design and develop a wide range of original product, including apparel, sunglasses, watches, and handbags.
LEAD DESIGNER // FOOTWEAR & ACCESSORIES
PACIFIC SUNWEAR
NOVEMBER 2005 // JULY 2006
Team leader overseeing design and development: Handbags, SLGs, Footwear, Cold Weather, Dorm, Panties, Socks and other accessory related items
//Create and present multiple seasonal presentations speaking to concept, direction and color.
//Provide training in handbag construction, design, development as well as production understanding to associate designer.
//Globally source and shop raw materials markets for handbags and accessories.
//Communicate and work daily with cross-functional partners including: buying, production, technical
designers as well as the executive team of the company and all outside vendors.
//Set-up spec sheets as well as create and complete technical sketches for all silhouettes to be developed.
DESIGNER // JEWELRY
1928 JEWELRY COMPANY FEBRUARY
2003 // NOVEMBER 2005
Designer for 2028 division, a line of higher price point costume jewelry exclusive to the Federated companies.
//Accountable for all aspects of new collection design including, but not limited to: stone placement and color stories for original casted designs; technical jewelry sketches for model making as well as the building all first samples.
//Coordinate with overseas vendors/factories on purchased samples as well as on production of original designs.
//Ensure proper ex in-house production such as plating, casting/impressions, model making, and antiquing to ensure proper execution of designs.
DESIGNER // ACCESSORIES
BRIGHTON
SEPTEMBER 2002 // NOVEMBER 2003
Created original designs for all categories of accessories including small leather goods, handbags, footwear and coordinating jewelry.
//Assisted in supervision of sample making to develop and implement new designs. Procured and researched various raw materials including trims, fabrics as well as assorted piece goods.
//Responsible for creating technical sketches and specs for overseas production as well as producing highly detailed illustrations for presentation boards.
//Created presentations for sales team to introduce the seasons new collections.
CREATIVE CONSULTANT // CLIENT LIST
Lululemon
Ange Rex
BCBG
Guess
Urban Outfitters
Peyote Bird Designs
Seychelles Shoes
DVS Shoes
Picnic Time
Mull
Bobbi Mannix
Kikwear Industries
Fashion Institute of Design and Merchandising Associate of Arts / Fashion Design 1998
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