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PROFESSIONAL EXPERIENCE
2005-2013 Footwear Designer & Product Developer, DansSara Inc.
• Brand development: Logo design. Packaging design, Marketing Ads design and eCommerce Design;
• Creative design: Sketching by Adobe Photoshop and Illustrator, Pattern design, Ornament and Details; Hand Sketching ;
• Product development: Work with overseas factories; Technical drawing, develop footwear new constructions (last, heel and outsole), specifications in details. Fitting and corrections. Product confirmation;
• Market and Trend research: Strong Sense of Color, Trends and Style; Knowledge of Leather, PU & Textiles; Knowledge of metal ornament;
• Customer relationship: communicated often with customers; develop good relationship with them and know their needs;

2011- 2012 Casual Footwear Designer and Product Developer, Cels Enterprises Inc.
• Trend forecasting and inspiration for each season, present trend color palette, materials, leather and ornaments;
• Work with overseas on prototypes. Hands-on experience on making the paper pattern; pick up the materials and ornament, have the prototype done properly at one time;
• Source local USA market and China local market; attend all textile shows in Los Angeles;
• Design full line for key customers such as DSW;
• Monitor production, check fitting and correct patterns;

2009- 2011 Freelancer for Nina footwear (boots collection) & (Kid boots collection)
• Develop the full lines and present to Nina; the line includes new constructions, styles and materials which strong presents Nina image;
• Work with Nina China office and have all samples testing and modification done;
• Source materials and ornament in USA marketing and China Local material;

2009-2011 Freelancer for Luichiny, Demand Shoes Inc.
• Design and develop together with V.P. of Demand shoes for full line of “Luichiny Red Carpet”;
• Work with specific lines: Bakers; Guess; Le Chateau, etc;
• Travel frequent in China to make sure production is accurate;