Semera Valdivia
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- date: 7-8-15
MADE BY... Voyage Indie
SENIOR SWEATER / WOVENS DESIGNER
May 2009 - May 2015
-Developed brand concept that supported fair trade and sustainability.
-Researched global market to identify new sustainable brand identites, trends, fabrics, techniques.
-Directed and inspired design team on new concepts, trends, yarns and fabrications.
-Guided design team through entire product design process, including seasonal colors, yarns, fabrics, trims, concept boards and sketching.
-Contributed in growing company sales by 25% in revenues by identify opportunities.
-Influenced decision making at sales meetings.
-Traveled to Peru for yarn re-search and yarn developments with alpaca factories.
-Built staff through training, providing with feedback, establishing performance and development plans.
FREE PEOPLE (DIVISION OF URBAN INC)
SENIOR SWEATER DESIGNER
MARCH 2006- APRIL 2009
-Provided leadership by exibiting influence and expertise in sweater division this affecting the results of the company sales.
-Audit trends & forecasts also scan historical data and perform trend shopping and analysis for sweater category.
-Provide leadership by showing influence & expertise in sweater category thus effecting over all company revenue.
-Working closely with design team on initial design concepts to build a sweater line that is true to brands identity, as well as managing line plan and calendar dates.
-Working with with overseas vendor on initia knit downs, all the way through final SMS.
-Traveled to Taiwan, Hong Kong and China for sample development and yarn sourcing.
BCBG GENERATION
SWEATER / WOVENS DESIGNER
APRIL 2004 - FEBRUARY 2006
-Managed a design team on developing a new junior contemporary line inspired from the main contemporary brand BCBG Max Azria.
-Worked closely with BCBG Max Azria designers and Lubov Azria.
-Oversee sample room of six seamstresses, two pattern makers and cutters.
-Oversee concepts & trend to ensure differentiation of brands across BCBG brands.
RALSEY GROUP (LF USA A LI&FUNG COMPANY)
SWEATER DESIGNER
MARCH 2003 - APRIL 2004
-Worked closely with creative director on designing a junior sweater line that sold to Target, Kohl's, and Federated.
-Prepared technical pakages, attended fittings and communicated the notes to factories.
-Responsible for researching prints, trends and new trims.
-Worked closely with buyers on priviate labeling.
TAKE OUT SWEATERS
SWEATER DESIGNER
MARCH 2000- MARCH 2003
-Worked with designe director on building a junior sweater collection.
-Communicated with overseas factories in daily basis.
-Worked directly with buyers of Target, Macy's and Kohl's on private label.
-Traveled to EU to research up coming trends, sillouettes and yarn sourcing.
-Traveled to Asia for sample development and pre production check.
CYNTHIA ROWLEY
ASSISTANT TO DESIGNER
FEBRUARY 1999 - FEBRUARY 2000
-Worked directly with Cynthia on initial concept, colortheme, fabrications and bodies.
-Attended press meetings with Chynthia, help in managing run away shows.
-Managed Designer's schedule and meetings.