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Innovative Canadian Multidisciplinary Designer with 16 years of
international experience in Art Directing, Product Designing and
Branding.

Excellent managerial skills with proven effectiveness in setting
the overall tone in the conceptual development of new product
lines and improving existing lines.

FLUENT IN: English - French - Spanish - Portuguese.

• International Retail, Design, and Production experience.
• Client / Market oriented with excellent understanding of
Production / Cost processes.
• Solid understanding of brand identity and its integration to
the garment and the point of sales.
• High organizational skills to achieve project timelines and to
adhere to budgets.
• Advance knowledge in garment construction and strong
understanding of printing/embellishment techniques.
• Computer literate. Mac and PC. Advanced knowledge of
Illustrator and Photoshop.

**** CAREER HIGHLIGHTS ****

Senior Design Manager
Graphics, Active and Intimates.
Hansae Fashion Worldwide. Seoul, South Korea.
June 2009 – August 2012.

Managed Design Team providing Art Direction and strategic line
plan tailored to different segments for the American Market.
Developed US$10M business for Old Navy Graphics by strategically
aligned and trained different C.O.O. (Vietnam / Guatemala).
Client Portfolio: American Eagle, Abercrombie, Aeropostale, Gap
Outlet, Old Navy, Victoria’s Secret, Pink.

Designer. Ladie’s Activewear, Denim and Outerwear.
Sears Canada.
Montreal / Toronto, Canada.
February 2005 – May 2009.

Designed in-house collections to maintain the positioning of
domestic brands according to company strategies.
Assuring visual consistency of different items by researching and
creating seasonal trends, key silhouettes, fabrications, prints,
and color schemes on quarterly basis for On Line, Catalogue, and
In-Store product mix.
Brand Portfolio: Nevada (junior denim); R&R Sports (ladie’s
activewear); Alpinetek (ladies outerwear).

Head Designer / Merchandiser Men’s wear.
Inizio Fashion Groups.
Montreal, Canada.
August 2004 – February 2005.

Created collections for key accounts: Macy’s in U.S.A. and Via
Seto Stores in Canada.
Generated color and seasonal trend theme according to company
strategy.
Developed technical packages and verified samples to be
manufactured according to specs.
Coordinated production packages with overseas sub-contractors and
manufacturers (Turkey and India).

Merchandising and Product Development Manager.
Soft Home Fashion and Licensed Children’s Apparel.
Facalca Hiltex.
San Salvador, El Salvador.
January 1999 – August 2004.

Created, implemented and budgeted the Company Branding and
Merchandising Annual Plan.
Increased average product mark-up in 38% by implementing the
sub-contractor / vendor program.
Trained personnel involved in sub-contractor program quality
assurance.
Created strategic alliances with suppliers and reorganized
outsourcing process for trimmings,
packaging and other supplies involved in the product development
process to minimize inventory.

**** Education ****

MBA Fashion Business. IFA Paris/ POLIMODA Florence. 2012 - 2013.
Hon. B.A. Product Design. Escuela de Artes Aplicadas Carlos
Alberto Imery. El Salvador, 1993-1998.