Paola Hernandez
- images: 3
- views: 527
- date: 4-10-12
I am ready to contribute with my abilities to a company that is already established. I have learned the whole creative process:
- Creating the brand, its identity, philosophy, logo, branding, and marketing
- Creating concepts for 2 collections per year, including womenswear, menswear, shoes, jewelry, and bags
- Supervising sample development, tech packs, production, line sheets, orders, sales, and budgets
- Guiding the team with weekly meetings to make sure everyone develops their abilities to achieve their goals and their best potential
- Styling and producing each collections look book and fashion show
- Designing the store, merchandise display, and packaging
- Pursuing new clients, stores, sponsorships, and any negotiations that help the business grow
- Giving interviews to communicate the creative process behind each collection