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High-growth retailers require inspired visual merchandising and styling leadership talent that is broad in perspective, merging all assortment and brand positioning strategies to achieve common goals and deliver aggressive performance results. In my career, I have done just that.
The following achievements show the absolute value I can bring:
▪ Significantly increased sales, inventory turns, and customer satisfaction at Forever 21, Inc. by creating a compelling visual in-store experience that brings the product and brand image to the customer, thus driving in store traffic and conversion in the most visible and highest performing stores within the Dallas-Fort Worth market. Drove 30% profit increase in just one year for a 43,000 sq. ft. store by reacting to sell-through and business trends.
▪ Won several stylist awards and honors at Forever 21, Inc., including the 2011 Top Stylist Award, Most-Goal Oriented Visual Merchandiser recognition, and top-ranking contestant honor for the company-wide F21 Style Star Competition.
▪ Optimized brand presence of Silver Jeans CO. in mid-south Macy’s Department Store market while ensuring consistent brand experience during major corporate rebranding initiative affecting 500+ department/specialty store accounts.
▪ Played major role in helping Winston Retail Solutions grow from four brands to 14 in just three months in the Austin, Texas area. Successfully negotiated retail selling space for major brands such as Nike, Dockers, Converse, Ralph Lauren, Luxottica, Apple Bottom Jeans, and Under Armour.
▪ Steered $15 million purchasing plan for Dillard’s while creating, developing and planning visual merchandising design concepts, including visual floorsets, store layout, and promotional campaign components for major brands such as Lauren Ralph Lauren, Jones New York, Karen Kane, Nygard, BCBGeneration, BCBGMAXAZRIA, French Connection, and Kenzie.
My work experience has encompassed all facets of merchandise presentation and visual display. I have elevated store environments while effectively mapping and executing floor sets, communicating artistic direction and design visions, and organizing merchandising teams in order to meet and exceed challenging sales goals for major brands.
