More Information

Design Director/Footwear Designer with over 15 years experience in the footwear industry.

NSW Basketball Design Lead - Footwear/Apparel, 2011-Present
• Set seasonal design direction and innovation strategy.
• Lead design team to have integrated sport/lifestyle collection with performance BB.
• Design seasonal products for Signature Athletes. Work on Collabs & Energy products.
• Develop franchise management with AF1, Dunk, Blazer and signature retro models.

NSW Urban/Indie Footwear Design Director, 2006-2011
• Set creative direction for Urban, Urbano, and Indie consumer style choices.
• Product silo included, basketball, training, running, and boots.
• Create and lead the seasonal stories including product design, color, graphics, and materials.
• Apply insights from a consumer perspective into all product design and strategic creations.
• Finalize tech packages and proactively follow the execution of all product details, including construction, color, form, style, detail, fit performance and cost/value requirements.
• Develop seasonal creative strategies for Negro League Baseball and Black Fives Basketball. Integrate with apparel team to connect stories and ideas.
• Innovate and develop stories for Nike Icons (Air Force One, Dunk, Air Max 90, Cortez)