Lisa Garcia
- images: 18
- views: 4684
- date: 3-25-14
Over the past several years, I have had the unique opportunity to work with a variety of brands, leveraging my eye for detail, technical knowledge, creative, & management skills.
While at Zobha, a high-end activewear & loungewear company, I was responsible for color and trend research, creation of mood boards, flat sketches, tech packs & line sheets, as well as design concepts for Spring \'14. Participated in fit sessions and assisted the Sr. Tech Designer in ensuring samples were developed according to spec.
At le larc, a contemporary womenswear line, I was charged with trend research, hand and flat sketching, updating line sheets, styling for the Fall \'13 photo shoot, and creating designs for Spring 2014.
Thereafter, I combined my love of fashion and technology at Monogram, a fashion tech startup. I was responsible for business development (this is where that law degree came in handy) as well as content creation for the companys online magazines. This opportunity enabled me to combine my eye for trends & strength in writing to curate collections and create editorial pieces on women & mens fashion.
Most recently, I freelanced as an Assistant Designer with Lucy Activewear, an established activewear brand, and Braziliana, an emerging San Francisco-based line offering swim, yoga, and RTW.
Currently, I am freelancing as an Assistant Designer at Under Armour, assisting the Senior Designer with the brand\'s Run, Club, and Tennis lines.
TECHNICAL SKILLS
Adobe Illustrator: Create and design original sketches, translate concepts into visual representation.
Adobe Photoshop: Create mood and trend boards, transform images for needed results.
Microsoft Office: Skilled knowledge in Word, PowerPoint, and Excel.
E-Commerce: Market, including social media, edit, and curate product collections.
PRODUCT SKILLS
Thorough understanding of trend research, styling, and representing concepts to desired market.
Proficient in creating accurate fit notes and ensuring garments are according to fit specifications.
Proficient in product costing, competitor costing, including backwards costing.
INTERPERSONAL SKILLS
Excellent communication skills, both verbal and written.
Strong work ethic and adept at establishing meaningful relationships.
RELEVANT EXPERIENCE
Under Armour, New York, NY Freelance Assistant Designer, Spring 2014Present
Work with design team in creating tech packs for Club and Run lines, as well as fabric and materials database.
Translate design concepts into and revise CAD flat sketches for tech packs and line sheets.
Lucy Activewear, VF Corporation, Alameda, CA Freelance Assistant Designer, Fall 2013Winter 2013
Work with design team in creating design concepts for high impact and low impact lines.
Translate design concepts into & revise CAD flats, colorizing with Live Paint, and update line sheets.
Research trends & competitors, and assist in the organization of samples, print & fabric libraries.
Assist in creating tech packs, seasonal theme boards, color boards, and print boards.
BraziliAna, San Francisco, CA Freelance Assistant Designer, Fall 2013Winter 2013
Work with designer/owner in creating design concepts for swimwear, yoga, and ready to wear lines.
Translate design concepts into CAD flat sketches on Illustrator.
Monogram, San Francisco, CA Business Development Manager, Spring 2012Fall 2013
Develop strategies to build partnerships and affiliations with bloggers, designers, and boutiques.
Conceptualize and implement social media tactics to promote product and expand user base.
Create shoppable editorials on men and womens fashion and lifestyle trends.
Intern April 2012 March 2013; Business Development Manager and Editor March 2013 Fall 2013.
Zobha, Kellwood Company, Mill Valley, CA Freelance Assistant Designer, Summer 2012Summer 2013
Assist design team with trend and color forecasting and the creation of mood boards.
Create design concepts for Spring 2014 collection in performance, lounge & layering, and underwear.
Update and maintain CAD flat sketches, line sheets, as well as color and fabric libraries.
Assist technical fit specialist in measuring samples and ensuring compliance with tech pack specs.
Intern July 2012 December 2012; Freelance Designer from December 2012 June 2013.
le larc, Corte Madera, CA Design Internship, Winter 2013Spring 2013
Work with designer/owner in creating design concepts and sketches for Spring 2014 collection.
Assist designer/owner with Fall 2013 photo shoot, including styling options.
Research trends, update and maintain CAD flat sketches, and line sheets.