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Interested in all aspects of innovation in products, processes, entrepreneurship, design and marketing.
Especially involved with assigning value through products, services and teams developing
emotional relationship with people.
Born in Curitiba-PR, designer began career with rapid passages from the telecommunications sector,
automotive and now 26 years of experience in R & D of Grendene.
It has over 10 years of experience as a designer of different products to different consumers,
nearly 15 years in the design and management of projects in R & D, development of indicators and targets, coordinating teams.
Coordinated implementation of research and innovation area, also coordinating work with outside companies,
identifying market opportunities and value assignment on products and experiences.
He served as Manager of Design, with practical experience on all brands of the company, together with staff
multidisciplinary setting and performing design strategies and business.

Specializations:
Design Thinking
Strategic Design
Research and Development
open innovation
Mass Customization
behavioral movements
Digital acceleration