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EXPERIENCE
November 2008-Present / Owner: Graphic Designer and Art Director
Clients include:
XD Theory: Designed an e-commerce website and accompanying style guide for Intex, leading manufacturing of pools and accessories.
Fraser Communications: Designed and produced landing pages and e-mail blasts for MarketSmith Company.
33-6: Designed and produced a variety of print and digital projects, as needed.
Spoken Word, Inc: Designed audio cd package.
Designed identity, business card, and stationary system: Crooked River Clothing, Plant Therapy, Whisk, China Surf, Denise Wright-Trial Lawyer.
August 2003-November 2008 / GUESS?, INC. / Retail Development, Corporate: Visual Merchandising In-Store Marketing Art Director
Established and led the GUESS? corporate In-Store Marketing Department.
Created consistent, branded, retail expereince through innovative and effective visual communication for all brands in the GUESS? Inc. portfolio, including: licensing, wholesale shops and 400+ stores (retail and factory) in the United States, Canada and Mexico.
Led the concept development, design and production of innovative and effective in-store marketing, collateral, environmental store graphic, store interior display, and window store front presentation for all brands in the GUESS? Inc. portfolio, including: licensing, wholesale shops and 400+ stores (retail and factory) in the United States, Canada and Mexico.
Hired, mentored, and managed creative staff and their professional development.
Partnered with the Visual Merchandising Directors from all brands in the GUESS? Inc. portfolio (GUESS Retail, GUESS Factory, Marciano and G by GUESS) on the conceptual development and implementation of window creative, as well as the continuation of window creative for in-store elements for a cohesive branded experience.
Partnered with key business partners (VPs of Store Ops, VPs of Buying, VP of Construction, Director of Store Architects, Director\'s of Visual Merchandising, Director of Design and Merchandising, and Director of Communications, Director of Advertising and Marketing) from all brands in the GUESS?, Inc. portfolio on creation of various profit driven marketing and design.
Organized, executed, and developed creative direction for seasonal product photo shoots for all brands in the GUESS? Inc. portfolio, including: provided overall style direction, model casting, art direction, prop styling, shot list, etc. while ensuring brand consistency.
Provided window creative and in-store marketing direction to international licensing to ensure a branded and consistent retail experience.
Managed a high volume workflow of 20-30 projects at a time for all brands in the GUESS? Inc. portfolio.
Established and maintained positive and effective business relationships with external contractors such as print and prop vendors, freelance designers, and photographers.
Conducted press checks on seasonal campaign photo images to ensure the final product aligned with the companys brand and integrity.
Effectively managed the departments operation and annual budget.
August 2001-August 2003 / GUESS?, INC. Retail Development, Corporate: Visual Merchandising In-Store Marketing Senior Graphic Designer
Concepted, designed and produced innovative and effective in-store marketing, collateral, environmental store graphics, store interior display, and window store front presentation for all brands in the GUESS? Inc. portfolio, including: licensing, wholesale shops and 400+ stores (retail and factory) in the United States, Canada and Mexico.
Partnered with key business partners (VPs of Store Ops, VPs of Buying, VP of Construction, Director of Store Architects, Director\'s of Visual Merchandising, Director of Design and Merchandising, and Director of Communications, Director of Advertising and Marketing) from all brands in the GUESS?, Inc. portfolio on creation of various profit driven marketing and design.
Presented final projects to in-house executives for approvals.
Hired, mentored, and managed creative staff and their professional development.
Art directed and managed budget for seasonal product photo shoots used for in-store signage, including: selecting photographer, models, and stylist.
Performed regular press checks to ensure brand integrity was upheld.
Assisted in store opening set-ups.
Worked with Purchasing Manager to ensure each project was produced on time and on budget.
August 1998-August 2001 / GUESS?, INC. Retail Development, Corporate: Visual Merchandising Graphic Designer
Concepted, designed and produced innovative and effective in-store marketing, collateral, barricades, environmental store graphics, store interior display, and window store front presentation for all brands in the GUESS? Inc. portfolio, including: licensing, wholesale shops and 400+ stores (retail and factory) in the United States, Canada and Mexico.
Created detailed window and visual merchandising directives for all brands in the GUESS?, Inc. portfolio.
Assisted in store opening set-ups.
Performed regular press-checks to ensure brand integrity.
Assisted with the visual team on special projects.
Supported other graphic/visual needs for the department.
Proficient in CS5 Photoshop, CS5 Illustrator, Quark X-Press, Fireworks CS5, InDesign CS5
