Jolanta Bershefsky
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- date: 9-4-15
EXPERIENCE
Dooney & Bourke | October 2010 - Present // Norwalk, CT
Position: Art Director/Designer {Print}
Maintain brand integrity through design of retail store signage and promotional marketing materials, e-blast layouts and company newsletter.
Oversee product photography for direct mail projects, editor events, facebook updates and monthly store promotions.
Execute design and production of national and local advertising.
Create sales support materials for Market Week and special promotions.
Energizer Personal Care | April 2010 October 2010
Position: Freelance Packaging Designer & Production Art {Print}
Develop line extension packaging for Banana Boat and hawaiian Tropic suncare items.
Design brand identity book for Banana Boat suncare line.
Fletcher Knight, Freelance Designer, February 2010 June 2010
Create branding concepts, catalog layouts, store layout concepts and packaging suggestions for clients, such as Avon, Jim Beam, Cadbury and McCormick.
Prepare powerpoint files and presentation materials for meetings, including large format boards, binders, and slide shows.
Work with printers on proof approvals and press runs.
Hilco Consumer Capital, Designer, March 2009 - January 2010
- Create style guides and initiate brand direction for assigned brands: Bombay Company, Tommy Armour Golf, RAM Golf and Bob Marley brand.
- Review packaging submissions from manufacturers, provide feedback according to brand direction.
- Create sales presentations, and marketing materials for meetings and trade show events.
Revman International, Art Director, 2008 - 2009
- Managed graphics department of 3 designers in design and production of packaging, sales tools
and marketing materials for bedding, bath and bath accessory products.
- Brands managed include Tommy Hilfiger, Laura Ashley, Michael Kors, Tommy Bahama,
Columbia, and private labels for retailers.
- Attended status meetings weekly to update management on progress of projects and status of scheduling.
- Communicated with overseas vendors to ensure that packaging designs are being implemented properly.
- Represented design department in meetings with major retailers.
- Created new packaging and marketing materials for presentations.
Estée Lauder, Freelance - Design and Production 2007
-Design marketing and collateral materials, such as in-store graphics, brochures, counter cards, postcards and posters.
-Maintain brand identity through usage of photos, font regulations and
design templates.
-Oversee production and create mechanicals for completed projects.
-Assist in filing collected mechanicals and maintenance of photography in
the art server.
Sunham Home Fashions, Art Director 2004 - 2007
-Designed a new brand identity package, including logo, stationery, marketing
materials, packaging and shop designs.
-Sourced photographers and provided art direction for packaging photography,
web photography, and PR photos.
-Met with retailers to discuss their needs for shop displays, signage, and packaging.
-Directed and provided conceptual design for website.
-Created impactful presentations to gain new business.
Sure Fit Slipcovers, Senior Designer 2000 - 2004
-Designed and maintained brand identity through development of corporate logo treatments, color palette and advertising specifications.
-Developed signage, fixtures, and packaging for in-store displays.
-Designed PR materials such as invitations, corporate newsletters, trend reports
and gifts.
-Provided catalog layout suggestions to outside agency for production of
Sure Fits catalog.
-Directed photographers on packaging and catalog photography.
-Supervised two production artists in New York and Pennsylvania offices.
Bentex Kiddie Corp., Senior Designer 1998 - 2000
-Designed appliqués and repeat patterns utilizing licensed artwork from Disney.
-Designed and developed packaging, store displays and repeat patterns
for Jockey children.
-Created original artwork for Funstuffan interactive children\'s clothing line.
- Created unique and 3-dimensional presentations for company account meetings.
Aéropostale & Chelsea Cambell, Designer 1997 - 1998
-Maintained brand integrity through in-store signage and photography.
-Designed mailings and postcards for promotional events.
-Assisted Art Director in screening models and attending photo shoots.
-Developed graphic materials for apparel.
Lerner New York (A division of The Limited), Designer 1996 - 1997
-Designed brand identity and translated new look to existing in-store graphics and
marketing materials.
- Designed lingerie shop within stores and hosiery packaging to complement
signage.
- Organized and attended photo shoots, as support for art director.
- Created mailing materials such as promotional postcards, and newsletters to
credit card customers.
Macys, Designer 1994 - 1996
- Designed and completed new packaging design for Tools of the Trade Cookware
and Summer Stock seasonal dinnerware.
- Worked on line extension packaging for home goods.
- Designed posters and supporting materials for special events such as the
Thanksgiving Day Parade, Fourth of July Fireworks Show and the Flower Show.
ACHIEVEMENTS
- Anti-Smoking campaign poster featured in all New York City Subways, 1994
- Designed and painted 2 sculptures for DOGNY, benefiting the search and rescue
dogs of 9/11. Sculptures displayed on Manhattan streets and sold at
Sothebys NY. 2002
EDUCATION
The School of Visual Arts, BFA in Graphic Design 1990 - 1994
- Minor in Computer Graphics.
- Recipient of partial scholarship to the School of Visual Arts.
- Winner of the Billy Sunshine scholarship for excellence in graphic design.
Jagiellonian University, Krakow, Poland Summer 1993
- Summer course in Polish language and art history.