More Information
HIGHLIGHTED AREAS OF EXPERTISE:
Art Direction
Creative Services
Trends
Copywriting
In-Store Development
Store & Showroom Design
Interior Design
Renovations and Expansions
WORK HISTORY:
Jeffrey Terrariums, New York, NY 2009-Present
Owner, Designer, Art Director
Started a new company that was an entire brand of bespoke hand blown terrariums. Managed the company and handled daily operations; developed business model, budgets, financial analysis, and managed online sales of $75,000.
Created web site, blog, logo, collateral, advertising; did all graphic design and photo shoots.
Generated press including Newsweek; the worldwide edition of Financial Times; People Style Watch; Polo Magazine; Antenna magazines, as well as numerous well-known and highly read blogs.
Was featured in retail stores, offices, lobbies art galleries, advertisements (i.e., Clinique), design shows (i.e., Esquire Magazines Ultimate Bachelor Pad 2011), and numerous private residences.
Calypso Christiane Celle, Long Island City, NY 2007-2009
Art Director
Responsible for developing for creative and execution of company brand items including advertising, collateral, logo, labels, decals, stationery, postcards, flyers, look books, sales booklets, presentations, invitations, web site, email blasts, store signage, and store windows.
Clinique Laboratories, LLC, New York, NY 2007-2007
Graphic Designer
Freelance position; created graphic designs for national advertisements and various print collateral.
Accessory Network Group, New York, NY 2001-2007
Art Director, Luxury Division
Responsible for building a division as company purchased well-known brands such as Ghurka, Calvin Klein, and Isaac Mizrahi.
Assisted in rebranding Ghurka when John Bartlett joined the company as Creative Director.
Lead the creative direction and brand redesign for the web site, advertising materials, showrooms, logo, copy, sales/corporate presentations, catalogs, look books, product packaging, and in-store signage.
Etienne Aigner Group, New York, NY 1998-2001
Creative Manger
Supervised and oversaw the creative direction of the company including advertisements, promotional materials, and catalogs.
Coordinated and directed 12 photo shoots a year.
Designed and managed the production of 30 catalogues a year.
Responsible for installation and maintenance of concept shops in 800+ department stores.
Achieved a 700% annual sales increase online.
EDUCATION AND COURSEWORK:
Bachelors of Art, (English Major, Concentration in Marketing), Cum Laude, Canisius College, Buffalo, NY.
Design Sketching, Parsons School of Design, New York, NY.
COMPUTER AND GRAPHIC DESIGN SKILLS:
MAC Systems, llustrator, Photoshop, InDesign, QuarkXpress, Digital Photography, Microsoft Word, Excel, PowerPoint, and Outlook.
