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Gregory Wegweiser

  • images: 15
  • views: 16965
  • date: 10-16-15
Unique visual leader who has grown with some of the most iconic brands in publishing, retail and design. Clients: ABC Carpet & Home, Choppard, Conde Nast, Diamond Baratta Design, Kate Spade, Martha Stewart Living, Ralph Lauren, Victoria's Secret.
  • Region:
  • NY Metro

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  • Category

    Retail Creative
  • Market Segments

    Visual Merchandising
    Stylists
  • Availability

    Freelance
    Permanent
  • Technologies

    Concept Development
    Drawing & Illustrating
    Sourcing & Vendor Relations
    Resource Allocation
  • Schools/Training

    New York University, Tisch School of the Arts
    Parsons School of Design
    Cornell University

More Information

GREGORY WEGWEISER
gwegweiser@gmail.com
www.styleportfolios.com/gwegweiser
GregoryWegweiser.com

PROFESSIONAL EXPERIENCE

CREATIVE CONSULTANT; New York, NY 2015 – Present
Victoria’s Secret

VICTORIA’S SECRET; New York, NY 2009 - 2015

Visual Director, Concept & Innovation (2014 - 2015)
•- Conceived and implemented seasonal visual merchandising strategy and concept for windows, interior decor and floorsets creative layer across 1100+ Victoria’s Secret locations throughout the US and Canada
•- Devised creative merchandising, display solutions and new product introductions that align esthetically with the overall direction of the Victoria’s Secret Brand
•- Designed unique fixtures and support prototype development for visual presentation across emerging categories
•-Partnered with Store Design & Construction to lead innovate initiatives for Flagship and New Concept Stores

Visual Manager, Creative Concept & Flagship (2009 - 2014)
- Developed seasonal concept for product launches; collaborated with merchants and vm team
- Produced unique and elevated presentation for flagship stores; support translation to balance of fleet
- Designed kit of timeless props and visual elements to live within evolving store design generations

FREELANCE VISUAL MERCHANDISER; New York, NY 2007 - 2009
Chopard, Kate Spade, Turnbull & Asser, Marie Chantal

RALPH LAUREN; New York, NY 2004 – 2007
Windows Manager - New York Stores
- Produced, sourced and styled original window displays for Madison Avenue, Connecticut and Hampton’s stores
- Partnered with the Global Director to develop creative directives and communicated these to merchandising teams worldwide
- Developed new model for project management and resource allocation; managed budget

ABC CARPET & HOME; New York, NY 2003 - 2004
Visual Manager
- Designed all in-store displays and supervised installations; resource props and materials requirements; managed visual budget
- Partnered with lead Buyers and Merchandisers to plan and schedule product placement and presentation

DIAMOND BARATTA DESIGN; New York, NY 2001 - 2002
Design Coordinator
- Designed custom fabrics, wallpapers and rugs for private clients and for designer collections at Lee Jofa and Start Carpet
- Managed publicity, styled photo shoots and designed events

MARTHA STEWART LIVING; New York, NY 1996 - 2000
Associate Editor - Stylist
- Conceived and created original craft and decorating content for the Martha Stewart Living magazines, daily television program and Martha Stewart Living books
- Propped and styled photo shoots across all brand platforms

AWARDS AND PUBLICAITON

VWSD 2011 Holiday Windows
Victoria’s Secret, Easton Town Center; Columbus, OH

VMSD 2006 Best in New York
Gold Medal recipient Holiday Windows, Polo Mansion; New York, NY

Work featured in New York Times Style Section, CNN, and the Today Show

EDUCATION

New York University, Tisch School of the Arts; New York, NY
Bachelor of Fine Arts, Trustee Scholar, 1995

Pre-College Fashion Design Program at Cornell University & Parson’s School of Design

RELEVANT SKILLS

- Adobe Design Suite: Photoshop, Illustrator, InDesign; Microsoft Office Suite: Word, Excel, PowerPoint
- Drafting, Technical Drawing, Sketching and Rendering
•- Mannequin Rigging
•- Floral Design
•- Sewing, Basic Pattern Making and Tailoring, Basic Millinery
•- Basic Construction and Carpentry, Painting and Faux Finishing
•- Basic Electrical and Lighting Design

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