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Retail Creative

Gregory Allen

  • images: 30
  • views: 16043
  • date: 10-6-24
I am a Creative Director and Graphic Designer with a focus on brand building and evolution. With an exceptional talent for finding clever paths to creative solutions, I aim to help create best-in-class customer-facing presentations and environments.
  • Region(s):
  • Northeast, All Regions

Nicklaus

Nicklaus X

X

X

Packaging

Packaging X

Orvis

Orvis X

RTIC

RTIC X

  • Category

    Retail Creative

  • Market Segments

    Graphics/Packaging
    Store/Fixture Design

  • Availability

    Freelance
    Permanent

  • Hourly Rate

    $100

  • Relocation

    Yes

  • Technologies

    Adobe Creative Suite
    Figma

  • Social

More Information

Gregory Allen
Manchester, VT
(c) 718.757.1139
gregoryjallen@gmail.com

PROFESSIONAL EXPERIENCE

GREGORY ALLEN CREATIVE SERVICES
Principal / Creative Director
Clients include Levi Strauss & Co., L.L. Bean, RTIC, Izod, Barbour, Orvis, Maxim Magazine, Bobby Jones Golf, Jack Nicklaus Sportswear, J. Hilburn, Astor & Ivy, Jeffrey Banks Design and Latina Magazine.

THE ORVIS COMPANY, Sunderland, VT
Design Manager - Retail
• Collaborate with creative, marketing, and merchandising teams to develop omni-channel design strategies across all categories.
• Manage, direct, and mentor a design team responsible for all retail marketing print and digital collateral, social media, product packaging, trade show design, event design, and branding.
• Lead creative direction for store design, collaborating with external partners and internal teams.
• Directed apparel graphics program and manged a team of internal and external designers. Achieved nearly 2000% category growth through Spring 2020.
• Plan and direct photo and video shoots.
Senior Designer - Brand and Campaigns

HARTMARX SPORTSWEAR, New York, NY
Director of Graphics/Creative Services
• Oversaw concept, design and production of graphics, trims, packaging, catalog, advertising, web and marketing materials for all brands including Jack Nicklaus, Ted Baker and Austin Reed.
• Concept development, creative direction, casting and styling for seasonal Jack Nicklaus Sportswear advertising campaigns.
• Managed internal and external design teams.
• Collaborated with merchandising, marketing and product development teams to develop and maintain visual consistency for all Hartmarx sportswear brands.
• Managed retail store design, including the rendering of fixture, signage and layout concepts to be executed in collaboration with retail design partners.

NAUTICA INTERNATIONAL, New York, NY
Graphic Design Manager
• Developed and oversaw production of seasonal graphics and packaging
for Nautica sportswear, swimwear, outerwear, activewear, tees,
licensed products and Nautica Jeans Europe.
• Worked with creative director to develop seasonal concepts and presentation
boards for fashion and graphic designers.
• Conceptualized and designed in house advertising,
marketing materials and promotions.
• Traveled to mills to oversee production.
• Managed junior designers

NAUTICA SPORT TECH, New York, NY
Senior Graphic Designer
• Created and implemented new brand identity.
• Developed all division graphics.

NAUTICA INTERNATIONAL, New York, NY
Graphic Designer
• Developed seasonal graphics and packaging for Nautica sportswear,
swimwear, outerwear, activewear, tees and licensed products.

TRAVEL DYNAMICS INC., New York, NY
Senior Designer
• Designed two and four-color brochures and magazine inserts.

Professional Ski Instructor & Freestyle Coach, Stratton Mountain, VT

Education
The University of Vermont – Burlington, VT
B.A. Studio Art/English Literature, May 1994

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