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Work History
Crumbs Bake Shop (2012 July, 2014): Senior Graphic Designer
Responsible for the creative development and execution of marketing campaigns, in-store signage, art direction of hired freelancers and studios, creation of web graphics for www.crumbs.com, product photography and photo retouching, photo shoot direction, package design and copywriting.
Accomplishments at Crumbs:
Created annual blockbuster campaigns around Halloween and Valentines Day, their biggest sales days of the year.
Greatly improved Crumbs marketing with the use of more impactful, dynamic and clever store signage and ads.
Designed a number of high profile cover wraps for Metro NY, AM NY and the Boston Metro.
Brand design of Crumbs new store concept Crumbs Gluten Free.
Took on responsibility of product photography to bring all photo shoots in-house, saving the company thousands of dollars a month.
Marc Ecko Enterprises (2005 - 2012): Art Director & Producer - Creative Services Department
Reporting to CEO, Seth Gerszberg, and frequently working with company co-founder Marc Ecko. Maintain a senior and evolving role, leveraging broad experience and abilities in design, creative direction, project management and multi-media production. Provided art direction for seasonal campaigns and in store visuals. Design, produce and manage company web sites using a number of CMS Platforms. Produce and edit video for retail stores, video marketing, PR, and special events. Create high impact presentations for corporate communications and business development. Previous positions held at MEE: Web Designer & Project Manager, Associate Producer of Video Game Development.
Accomplishments at MEE:
Cut & Sew Web Campaign Starring Lindsay Lohan: Produced and creative directed the website marceckomuse.com and associated web campaign. Lindsay Lohan starred as an interactive augmented reality character and the site made national news receiving millions in media exposure.
Associate Producer of Getting Up Video Game, published by Atari for PlayStation, XBOX, PC and Mobile. Managed studios and artists to produce hundreds of creative assets to be used in game i.e. character models, in game cut scenes, 2D art assets, music and score.
UnlimitedJustice.com (Website & iPhone App): Creative directed a website and marketing campaign to educate about, and help end, corporal punishment in US schools. The campaign gained national attention and prompted the ban of school paddling in New Mexico.
Marcecko.com: I project managed its development, produced all the content and played a major role in its design and ongoing maintenance. The site was featured on FWA and was nominated for two 2009 Webby Awards.
Vote 756, Barry Bonds Baseball - A public vote on the fate of Barry Bonds' record breaking, and controversial, home-run baseball. Produced the voting website, vote756.com, and edited a number of PR videos picked up by major news outlets.
