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April Perri

  • images: 19
  • views: 17385
  • date: 10-21-10
Visionary Senior Designer with 10 years of extensive experience in all phases of women’s apparel design. Key strengths in leadership, strategic planning and creative problem solving. Highly effective in motivating and developing team members.

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  • Category

    Apparel
  • Market Segments

    Womens
    Fashion Illustration
  • Availability

    Freelance
  • Hourly Rate

    TBD
  • Relocation

    No
  • Schools/Training

    FIT

More Information

REGALITI, INC/BETTY BLUE
New York, NY
2009-2010
Head Designer, Cut and Sew Knits

WHITE HOUSE BLACK MARKET
Fort Myers, FL
2007 – 2009
Senior Designer, Cut and Sew Knits

Conceptualize, design and develop a 50 million dollar cut and sew knit line for a 300+ store specialty retailer. Strategically lead a staff of two assistants and a creative technical designer. Frequent travel to regional WHBM stores as well as competitor and inspirational brands. Partner daily with cross-functional teams for merchandising, fabric development, production, cad design, technical fittings and visual merchandising. Maintain team productivity and commitment to quality by encouraging and facilitating process improvements and implementing applicable solutions. Report directly to SVP of Design.
Entered the company as a Freelance Designer and was quickly offered a full time position as a Senior Designer.
Implemented and maintain systems in order to integrate the knit department into the brand.
Selected and mentored team members to ensure high performance and efficiency.
Initiate and lead seasonal meetings with a team of five Senior Designers to establish key conceptual stories. Build total collection looks incorporating all apparel and accessory categories while maintaining brand integrity.

24SEVEN, INC
New York, NY
2006 – 2007
Freelance Designer, Outerwear, Swim, Knits, and Wovens

Operated in all phases of apparel design. Shopped the local markets for inspirational ideas, fabrics and trims. Collaborated with design team members to create sketches, prints, mock-ups and technical packages. Drove communication with sample makers to take concepts from sketch to prototype. Assisted in color commenting, visual merchandising and the building of presentation boards.
Clients included:
White House Black Market, Fort Myers, FL
American Eagle/Martin+Osa, New York, NY
Merona, Merona Concept, Mossimo, New York, NY
Abercrombie & Fitch/Ruehl, Columbus, OH

MACY’S MERCHANDISING GROUP
New York, NY
2002 – 2006
Designer, Cut and Sew Knits

Designed and developed an extensive cut and sew line for a national department store, private label brand. Lead and managed a team of two assistants, a technical designer and a colorist. Oversaw approvals and direction given on color and prints. Lead daily technical fittings. Worked daily with product managers to ensure production timelines were being met. Reported directly to the DVP of Design.
Promoted twice based on merit from assistant to associate to designer.
Selected to collaborate with the marketing team to provide style direction and maintain brand integrity at photo shoots for catalogs and mailers as well as national ads.

SMOOTH INDUSTRIES
New York, NY
2001 – 2002
Assistant Designer, Wovens

Assistant to the head designer of a leading private label company. Designed sportswear for large retailers such as Saks Fifth Avenue, Bloomingdales, and Talbot’s. Created garment sketches and developed elaborate prints. Helped to effectively present concepts, samples and designs to buyers.
Established and maintained large fabric library.
Chosen to lead the design and building of seasonal concept, mood and color storyboards.

A KNITCH ABOVE. LLC
New York, NY
2000 – 2001
Assistant Designer, Knits and Sweaters

Assistant designer at a leading private label knitwear manufacturer. Assisted in sketching, illustration and developing sweater pattern layouts. Checked in samples and assisted in product presentations.
Established and maintained team calendar.
Restructured and improved the company wide shipping process.

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