Ermanno Liberati

  • images: 23
  • views: 126
  • date: 11-8-16
I am an entrepreneurial, creative, detail-oriented Visual Merchandiser who consistently delivers a strong and compelling message to customers through visual displays.
  • Region(s):
  • NY Metro, International, All Regions

Portfolio 1

Portfolio 1 X
Highlights of the last 8 years at Tory Burch.

Portfolio 2

Portfolio 2 X
Highlights of the last 8 years at Tory Burch.
  • Category

    Retail Creative
  • Market Segments

    Visual Merchandising
    Store/Fixture Design
  • Specialties

    Modern Contemporary
  • Years of Experience

  • Availability

  • Hourly Rate

  • Relocation

  • Social

More Information


Tory Burch, New York, New York
Manager, Global Brand Presentation, 2007-2015
• Developed and implemented the visual directive for showrooms, special events, and new store openings worldwide. Opened over 100 different store locations in cities throughout the United States, Europe, Asia, and South America.
• Responsible for media events around the world to present seasonal collections and new products. Selected, designed, and built out venues, curated shows, and worked with communications team and media relations to secure media placements.
• Designed merchandise displays and worked with store designers to present new products, such as Tory Burch perfume, sunglass, and denim collections.
• Ensured a consistent visual image for all retail stores and wholesale locations worldwide and trained new and existing store teams on how to present the collections.
• Designed and developed a new display concept for accessories and shoes to increase sales in New York. New design was so successful it was adopted by all stores throughout North America.

Max Mara, New York, New York
Director, Retail North America, 2003-2006
Director, Visual Merchandise, 2003-2006 (Concurrent Position)
• Served as liaison to corporate headquarters in Italy to implement visual standards at all retail stores in North America. Set and enforced expectations in accordance with brand standards.
• Hired and trained in-store visual merchandising associates. Conducted interviews and developed candidate selection process.
• Oversaw the visual set up of new store openings and renovations in Costa Mesa, California and Bal Harbor, Florida.
• Managed six general managers, responsible for North America, to achieve total sales goal of $15 million. Created and oversaw strategies to drive sales and customer acquisition.

Marina Rinaldi, Chicago, Illinois
Consultant, 2002-2003
• Opened new retail location, including working with Italian headquarters on store design.
• Responsible for merchandise selection and presentation of seasonal collections.

Sho Shoes, Chicago, Illinois
Buyer and Manager, 2001-2003
• Forged relationships with Italian designers to source inventory from Italy.
• Managed all areas of retail operation, from visual merchandising to sales to employee performance.

Spadafora, Florence, Italy
Buyer and Store Manager, 1997-2000
• Buyer of Marina Spadafora knitwear collection for both Milan and Florence stores.
• Managed Florence store in all areas of visual merchandising and business operations.

IL TRIANGOLO, Florence, Italy
Owner/Manager, 1989-1997
• Creator and owner of boutique women's clothing store representing multiple mid- level and luxury brands.
• Opened second store in year three and third store in year four. Achieved $3 million annual sales.
• Responsible for buying, merchandising, and sales for all locations.

Owner, 1984-1988
• Creator and co-owner of neighborhood men's clothing store, representing multiple brands.
• Managed store in all areas of merchandising and operation.

Camera di Commercio di Roma, Rome, Italy
Certificate of Visual Merchandising

La Sapienza Università di Roma, Rome, Italy
Laurea (bachelor of science equivalent) in Economics and Commerce

Fluent in Italian, English and Spanish

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