Erika Gutierrez
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- date: 2-2-11
I have proved myself as a luxury retail manager and visual merchandiser. My knowledge has directly led to improved sales operations and employee productivity.
The greatest asset to the companies Ive worked for is my ability to anticipate the direction fashion is trending and then re-merchandise my stores so that my shops maintain their reputations for being in touch with the latest trends. My work as a professional stylist has honed my ability to foster excellent relationships with clients. My ability to respect clients budgets while dressing them in flattering ways typically results in repeat patronage for my stores. I strive to coach sales personnel to think beyond the single-sale mentality and cultivate long-range sales approaches.
A sample of my past accomplishments includes:
Developing wardrobe design featured on televisions Project Runway.
Posting 50% boost in sell-through of unmoving merchandise by redesigning floor plan to attract customer attention.
Producing 40% of all business by developing full-range sales program that boosted brand awareness and increased client/media relations.
Coordinating 2 events that drove boutique to become featured in the New Yorks Top 40 Things to Buy during Fashions Night Out (out of 1000 retailers in the city).
Driving boutique to produce best company-wide inventory results for 3 consecutive years (.01% shrink out of 34 worldwide locations).
Growing new customer-gains with capture rate over 70% through customized window directives for Tribeca clientele and promotion of Calypso brand.
For a more-detailed presentation of my offerings, feel free to contact me at your earliest convenience.