Daniel St George
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- date: 2-6-14
Known as strategic and goal-oriented leader, capable of
motivating individuals and providing successful strategies to
increase confidence, improve productivity, and achieve career growth
Self-starter and astute leader, able to spearhead a wide range
of revenue-generating design projects, from conceptualization to
successful launch
Possess strong knowledge of garments, trims, print,
embellishments, mood boards, art direction, and textile design
Apply creative talents and expertise in conducting needs
assessments while ensuring utmost client satisfaction
Display technical skills in using Windows / Mac Platform OS X,
Illustrator, Photoshop, InDesign, Microsoft Excel, and Quark
RECENT PROFESSIONAL EXPERIENCE
AEROPOSTAL New York, NY
IN-HOUSE FREELANCE DESIGNER, Graphic Technical Design
Aug 2010Mar 2011
Partnered with the art director of both Womens and Childrens
PS1 teams in generating technical design of packages for overseas
production
Drafted diagrams to illustrate appliqués, beading, and
embroideries, as well as to scale garment flats, which were used
for production and sizing placement
Enhanced final samples through artwork separation and modification
Recommended the utilization of original watercolor
typographical elements and other embellishments to
improve product designs
PHILLIPS-VAN HEUSEN New York, NY
GRAPHIC ARTIST, Calvin Klein, Inc.
Sep 2009Mar 2011
Ensured adherence to the brands inspirational direction in
making mens graphic for knits
Provided recommendations on t-shirt treatments and special
printing techniques
designed print graphics distributed to outlet, retail and
collection divisions
GAP, INC. San Francisco, CA
Senior Designer, Old Navy
Sep 2005Jan 2011
Working on and off site directly with Men\'s Senior Art Director
for over 5 years
Rendered direct support to the Old Navy Design Team to enhance
company\'s image, which included creating paintings, collages, and
other original works of art
Managed all copy-writing-related functions, from
conceptualization, market research, outlining, to completion of
final design for the production of cutting-edge clothing graphic
designs
Led the successful re-branding effort that earned positive
acknowledgment from the companys CEO and President for
surpassing all company expectations
HADDAD BRANDS New York, NY
GRAPHIC ARTIST, Nike 6.0 Kids / Levis Kids
Feb 2010Aug 2010
Leading design in Boys Design Team for both Nike 6.0 and Levis
Jeans
Produced original textiles and graphic designs for boys
t-shirts and swimwear that were distributed to several retail
chains, such as JC Pennys, Zumiez, Kohl\'s, Macys, and other
specialty retailers
Creatively crafted neoteric graphics based on music trends,
extreme sports, and typography
Performed trend forecasting and new idea conceptualization to
support goal of strengthening brand awareness while maintaining
integrity
Built local and domestic production packages, which contained
graphic placement, size, and embellishment information; led the
dissemination of samples to factories for production
NIKE, INC. Portland, OR
GRAPHIC ARTIST, Nike 6.0
Sep 2008Feb 2010
Designed and developed textiles and graphics for knits, hats,
backpacks, and other soft goods, as well as SMUs packages for
Pacific Sunwear, Zumiez, and other specialty retailers
Focused on targeting the extreme sports market by crafting
attention-grabbing logo and type-based graphics
Researched and analyzed trends on extreme sports, urban art,
and typography art; conveyed gathered information to the Design
Team to deliver high level of quality
MAVI JEANS New York, NY
GRAPHIC ARTIST
Mar 2009Jan 2010
Initiated and executed new direction of t-shirts branding for
Mavi USA Mens Print Program as opposed to fashionable t-shirt
labels sold at Barneys, Nordstrom, along with other specialty
boutiques
Conducted and presented Graphic Trend Analysis to US Office, as
well as with company owner in Turkey
Teamed up with the Domestic Team in modifying art direction and
inspiration
Consulted with Converse to efficiently construct customized
shoe that were sold exclusively in Turkish markets
CB SPORTS New York, NY
SENIOR DESIGNER, Mens Wear
Jan 2008Dec 2008
Provided professional assistance in re-launching vintage ski
wear brand to high-end department stores through generating a
line of outwear and contemporary menswear cut and sewing knit and
woven garments for the spring and fall 2008 line
TANK THEORY New York, NY
DESIGNER, Men\'s Wear
2006 2007
Worked closely with the owner and art director to visualize,
gather information, and successfully generate men\'s knit tops and
woven jackets for youth-oriented, artist-based brand sold at
Yellow Rat Bastard and Urban Outfitters
EXPRESS MENS New York, NY
GRAPHIC ARTIST
Sep 2005Jan 2006
Provided in-house freelance design for the Mens Division of
Express; constructed and developed contemporary graphics for
mens collection
URBAN MENSWEAR / ROCAWEAR New York, NY
SENIOR DESIGNER, RyanKenny
Feb 2004 Dec 2005
Oversaw the design of an upscale men\'s executive clothing
designer, which included hiring and developing a production team,
graphic artist, and merchandiser
Consulted with owners to supervise the full spectrum of line
management, including shopping, trend research, trims, and
designing cuts
Presented creative concepts to various artists as outlined to
trend research and market forecasting information, as well as
attended fittings and picked the proper color palette for the line
Rendered direct supervision to the design of a high-end Italian
line comprised of suits, blazers, sweaters, and fine shirts
Compiled significant details for production in Italy, including
delivering technical packages, samples, and alterations
TOKYO DENIM BANK Los Angeles , CA
JUNIOR DESIGNER, Womens Denim
Oct 2003 Jan 2004
Proffered clothing designs to the Asian market in coordination
with senior-level design staff
Created designs that focused on silhouettes for cashmere blend
sweaters and supported new concept and graphics development
Played a pivotal role in the creation of the previously unknown
technique of sublimating images onto cashmere
SPIKED PUNCH CLOTHING CO. New York, NY
CO-OWNER/ HEAD DESIGNER
Feb 2001Feb 2004
Facilitated the creation and advertisement of street-inspired
lines, including knits, wovens, graphic t-shirts, and denim
Monitored the entire stock of t-shirts and cut-and-sew
garments, as well as administered the placement of all print
media advertisements and press releases
KIDS HQ New York, NY
FREELANCE GRAPHIC ARTIST, Ecko Kids
Jan 2003 - Dec 2003
Led the development and implementation of technical packet
designs for an Asian production of multi-million dollar urban
clothier ECKO Unlimited via Kids HQ, which was named as the
second largest children\'s apparel licenser in the United States
ROBERT LEE MORRIS New York, NY
ART DIRECTOR
Jan 2001 - Dec 2002
SELECT CLIENTS
Adidas Basketball -K-mart - GAP Kids - An Original Penguin - K2
Snowboarding - 2k by Gingham - Converse - Lands End - Skate
Mental - Dragon Optics - Champion USA - Stüssy - DKNY Jeans
International - Marc Ecko - C-Life - Roca Wear - Jimmy Jazz -
Blue Marlin