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Sandhya Mahadevan

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  • views: 5882
  • date: 10-18-11
Multi-faceted and efficient with over 12 years of experience in the industry of fashion and media. Objective To leverage my diversified experience and apply in the field of Design, development and Brand and Project management.

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  • Category

    Apparel
  • Market Segments

    Womens
    Tabletop
  • Availability

    Freelance
    Permanent
  • Hourly Rate

    35
  • Relocation

    Yes
  • Schools/Training

    La Salle International Fashion School, Singapore/F
    University of Madras, India/Bachelor of Fine Arts
    Vector Institute of Design, India/ 2D Animation
    IITC, India/ Fashion Design
    MPW, India/ Textile Technology

More Information

• Diversified skill sets covering administrative support, client relations, illustrations, writing, project and event management, design and development, strategic marketing and merchandising aspects involved in product and brand launch.
• Excellent inter-personal, phone and digital communication skills.
• Quick learner with an ability to adapt to varied work and cultural atmosphere.
• Effective Team player with positive attitude able to relate to, coordinate and blend effortlessly with all age groups.
• Meticulous with excellent organizational, product sourcing and follow-up capabilities, perseverance and thirst for knowledge.
• Proficient in all of the standard office software and design programs – Mac and PC proficient.

Diverse Skill Sets
• Fashion Design, Product sourcing and visual merchandising for local and international fashion labels.
• Project coordination – Designed and developed product from start to finish. Involved in visual and product merchandising to boost sales.
• Creative and technical consulting for product design, fit analysis and brand launch.
• Responsible for Design and development which included product sourcing from trims to packaging, costing and supplier liaison.
• Managed business operations and export portfolio for clients that the company consulted with.
• Responsible for planning and coordinating exhibitions and fairs to promote the brand.
• Store management for fashion and lifestyle products, which included inventory management, maintaining sales records and training among general managerial duties.
• Planning and managing fashion shows, publicity campaigns, road shows.
Product lines
Casual wear - Ladies and Men’s * Corporate – Ladies, Uniforms * Beachwear - Men’s and boys * Children’s wear - girls and boys * Contemporary – Ladies and girls * Luxury * Fashion Accessories * Lifestyle
Countries
Singapore, Australia, India, USA
• Technical design, merchandising and product coordination.
Product lines
Casual wear - Ladies and Men’s * Corporate – Ladies, Uniforms * Beachwear - Men’s and boys * Children’s wear - girls and boys * Contemporary – Ladies and girls.
• Customer liaisons, organization and execution of tenders for military uniforms and corporate uniforms
• Brand merchandising - Developed branding concept, advertising brochures, liaised with advertising agencies in planning publicity campaigns.
• Research on High-performance fabrics for Government tender offers
Product lines
Military and Corporate uniforms
Countries
Tachlees Inc., New York, USA
• Costume design and wardrobe management for regional feature films, short films and televisions serials – Los Angeles, USA, India
• Visualisation and creation of advertising concepts for campaigns – MAA Communications and Sasi Advertising, India.
• Research writing and multiple program coordination for a television channel
Real estate and lifestyle based television channel – Space TV, India.
• Research writing and multiple program coordination for a television channel
Real estate and lifestyle based television channel – Space TV, India
• Creative and journalistic writing for fashion and travel – “Go” Magazine Singapore * Better Invest group, Canada * Sherman Lambert, USA * Travel website, United Kingdom.
• Translations – Created English to Tamil dictionary for client in United Kingdom (13250 words)
• Scriptwriting and Translations for a documentary film – Persistent Productions, USA.
• Illustrations for children’s books – Singapore, United Kingdom
• Art Direction, Publication design, layout and design for books, Illustration,
e-book creation and print management – In10city Pte Ltd. Singapore
Products
Books, Advertising concepts and design, Brand merchandise.
• Teaching design software applications to industry professionals – Xincon Technologies, New York, USA.
• Teaching Public speaking and Drama to little children – Acts of Life, Singapore
• Teacher and syllabus coordinator for Art and craft –summer camps, India.

Work Experience
1) Singapore
* Independent Consultant (2005 to present)
Companies Consulted with
* Litmus Blue, Singapore * Baylene, Singapore * Tom & Teddy, Australia
* In10city Pte Ltd, Singapore * Space TV, India * SOKKA, Singapore * Hansell,
Singapore * Ulla, Singapore

* Jean Tonic Apparels Pte Ltd. (08/1998-05/2000)
* Estabelle’ Fashions Pte Ltd. (06/1996-07/1998)

Industry:
Fashion, Uniforms, Lifestyle, Media

2) New York, NY. USA
* Fashion and Technical design (09/2001-09/2005)
Companies worked with
Tachlees Inc. * Draiden LLC * Perry Ellis * Talbots * Z-ply Inc. * C-life * Zincon Technologies

Industry:
Fashion/Apparel/ Academics

3) Los Angeles, CA.
* Designer and Brand Coordinator (06/2000-08/2001)
Companies worked with
Pacific Blue Trading Co. * Divine Sarah * School of Film, Theatre and Television

Industry:
Fashion/Department Store/Films

4) India.
* Designer and Business Coordinator (1992-1995)
Companies worked with
Poshak Creations

Industry:
Fashion/ Exports

Qualifications
Advanced Diploma in Fashion design – La Salle’ International Fashion School, Singapore (1995- 1996)
Bachelor of Fine Arts (BFA) – University of Madras, Chennai, India (1987- 1990)

Other Specializations
Certificate in Corel Draw and 2D Animation – Vector Institute of Visual arts (1995)
Diploma in Fashion Design – India International Trade Centre (1991-1992)
Diploma in Textile Design - Madras Polytechnic for Women (1990-1991)

Proficiencies
Adobe Illustrator, Adobe Photoshop, Adobe Indesign, CorelDraw, Web PDM, Excel, Word, Publisher, Word Perfect, PowerPoint, Word press, Blogger.

Language Proficiencies
English, Tamil, Hindi.

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