Daphne Chen
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- date: 4-17-15
E X P E R T I S E
-Trend and forecasting research
-Hand and computer illustrations
-Fabric sourcing and development
-Wash development
-Branding, labels, packaging
-Hand drawn and computer illustration
-Concept presentation boards
-Draping and pattern making
-Sewing and construction knowledge
E X P E R I E N C E
Asobio
Men's and Women's Denim Consultant
August 2014 - December 2014
Shanghai, China
Consultancy based in Shanghai, and required travel to NYC
Provide monthly concepts for Mens and Women's Denim. Manage styles from concept to completion
Streamlined Design process to Denim team, including revision of existing tech packs, sketches, and overall design process
Provide wash targets and give comprehensive wash direction. Source and select fabrics under cost and VAT restrictions
Attended PV Shanghai and Intertextile trade shows to select and develop new styles, and to capture current fashion trends
Renew current trim and branding package. Design and source trims to be on par with contemporary brands
Oversee Production and Merchandising team to ensure styles are produced in cost efficient manner, and that margin goals are met
Armani Exchange
Women's Denim
Product Manager
February 2013 - August 2014
New York, NY
Design and develop Women's Denim in following categories: Bottoms, Skirts, Dresses, Tops, and Outerwear
Establish trend direction for core and fashion groups
Research and source fabrics, wash targets, and fits
Partner with Merchants to share information on new emerging trends to ensure synergy and consistency within a brand
Direct in the creation of tech packs to oversee that all design components, fabrics, graphics, trims and design details are correctly identified within the tech pack
Manage Design Assistant and their responsibilities
Travel routinely to identify emerging themes and new inspirations
Ralph Lauren
Blue Label Denim / Collection Denim
Designer
October 2009 - October 2012
New York, NY
Design and develop new launch of Ralph Lauren Collection Denim
Select fabric under cost parameters and develop washes and wet processing treatments
Managing the design & development process and range plan as communicated by SVP of Women's Design and VP of Merchandising Research/develop potential new core and concept fabrications based on trend with the desire to drive newness to the brand
Illustrate and design styles and novelty trim ideas, creating flat sketches to be included in tech packs
Fully responsible for ensuring that product is consistent with market trends as well as business strategies
Attend all fit sessions pertaining to product working closely with the Technical Design partners to maintain initial vision and brand fit Interpret fashion vision and trends into successful product line
David Chu International/ LINCS
March 2009 - September 2009
Design
New York, NY
Oversee all categories including outerwear, tailoring, denim, sweaters, knits
Carried out the efficient visual execution of creative concepts, as outlined by Creative Director Worked with Creative Director to ensure smooth, timely and accurate completion of creative projects Communicate daily with overseas factories to ensure fabrics, trims, and protos execute in timely manner
Club Monaco
Men's Knits/ Sweaters
Freelance
December 2008 - January 2009
New York, NY
Coordinate visual boards and samples as required for seasonal product presentations partnering with concept teams
Hand drawn flat sketching for Mens knits, sweaters, and activewear programs
Work with Product Development, Wash Development and trim team to create new styles Execute development and communicate PDM packages and deadlines to internal and external teams
True Religion Brand Jeans
Assistant Designer
July 2007 - October 2008
Vernon, CA
Execute timelines on development calendar and line plan needs
Keep up with current trends; bring in new ideas through competitive shopping and vintage research Create line sheets, detail sheets, and trim packs
Research and source fabric, trim, embellishment appropriate to the category
Advised and approved fittings on a weekly basis regarding fit and overall issues
Managed freelance team to create and prepare pattern requests for execution in pattern and sewing room
E D U C A T I O N
FIDM (Fashion Institute of Design & Merchandising) July 04- December 06
Major: Fashion Design
Art Center College of Design
July 2003
Major: Advertising
A W A R D S
Fashion Jool
Winner of Most Impressive Portfolio, 2006