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1) MAXIMIZER 2) STRATEGIC 3) FUTURISTIC 4) IDEATION 5) SELF ASSURANCE are my main strengths based on the Clifton StrengthFinder 2.0 test.
Visit my design blog about fashion, art, design, architecture and social issues at ELLA UNIVERSE ellauniverse.blogspot.com and my online portfolio at coroflot.com/ceciliazalazar
experience:
april 2012 I current
perry ellis international. miami. florida / NYC [ pery.com ]
CHIEF CREATIVE DIRECTOR. head of the creative department.
direction of a multi-professional team of creative and art directors, graphic and web designers, print production and fashion and ecomm photography. total permanent staff of 15 plus temps.
CCD of menswear luxury, neo, golf, latin brands, swim and womenswear:
luxury brands (pierre cardin, tricots st. raphael, axis)
neo (original penguin, perry ellis, john henry, manhattan, axist)
latin brands (cubavera, havanera co.,centro, chispa)
womenswear (rafaella, lady manhattan)
golf brands ( callaway, grand slam, pga tour, ben hogan)
swim brands ( perry, nike, jantzen, jag)
bottoms and denim (savane, mondo di marco and others)
highlights: Won the 2013 Miami ADDY Gold Award for full integrated campaign: www.reasonstoaxist.com
aug 07\' I april 2012
perry ellis international. miami. florida / NYC [ pery.com ]
CREATIVE DIRECTOR. creative advertising department
creative direction of luxury, neo, latin brands and womenswear. // luxury brands (pierre cardin, tricots st. raphael, axis) // neo (original penguin, perry ellis, john henry, manhattan, axist) // latin brands (cubavera, havanera co.,centro, chispa) // womenswear (rafaella, lady manhattan). staff: 7 designers, 2 photographers, copywriter, traffic manager, production manager, photo retoucher.
highlights: axist - reasons to axist campaign featuring celebrity gilles marini. repositioning of brand within the retail environment. visit: http://reasonstoaxist.com/ // rebranding/repositioning of cubavera within the latin retail environment. // launching of rafaella brand to ecomm and rebranding/repositioning to the retail environment. // launching of pierre cardin to the us market.
jan 06 I aug 07\'
bridger conway. advertising & marketing agency. miami. florida [ bridgerconway.com ]
ASSOCIATE CREATIVE DIRECTOR & VP OF PACKAGING DIVISION
creative direction of luxury real estate clients in south florida and the caribbean. managed mayor accounts with a total budget of $5 million, staff: 12 designers, 2 copywriters and overseas team of 6.
highlights: launching and branding of main residential and hospitality projects during the luxury construction wave in south florida and the caribbean. such as: trump hollywood, the ritz-carlton club and residences south beach, epic, viceroy, st. regis residences puerto rico and st. regis residences costa rica.
vice president of packaging usa. launching, creative direction and management. clients: unilever, guarana, vodka herb and various wine and spirits. branding: american signature furniture & dolce vita.
oct 04\' I jan 06
perry ellis international. miami. florida [ pery.com ]
SENIOR ART DIRECTOR
art direction and design of advertising, packaging and promotion for the brands: jantzen, nike, original penguin, grand slam, savane, tricot st. raphael, pga tour.
highlights: won contest for redesign of the grand slam logo. // re-launching of the savane brand.
feb 02\' I oct 04\'
rabinovici & assoc. advertising & marketing agency. miami. florida. [ rabinovicionline.com ]
SENIOR ART DIRECTOR
art direction and design of advertising, packaging and promotions for key accounts: kodak, unilever, oster, badia species, wine and spirits.
highlights: Kodak black and white campaign. // badia seasonings packaging redesign.
feb 01\' I feb 02\'
the creative group, TCG. creative agency. miami. florida. [ creativegroup.com ]
SENIOR ART DIRECTOR
developed advertising, packaging and promotional campaigns for accounts: rexall sundown, met-rx worldwide, american color, contacto marketing a division of leo burnett.
highlights: packaging redesign and campaign for met-rx advanced nutrition.
mar 99 I dec 00
warsteiner. casa isenbeck. premium german beer. buenos aires, argentina. [ warsteiner.com ]
DESIGN DIRECTOR of the marketing department
creative direction of branding, print campaigns, website, photo shoots, packaging & promotions. managed and coordinated advertising agencies, design studios and production suppliers.
highlights: increased production by 140% in 12 months. saved 30% budget. // repositioned the brand. // redesigned corporate identity, packaging, pop, advertising and events. // designed and launched 8 new products, targeting niche & emerging consumption habits; including glow in the dark and aluminum bottles // developed and launched the corporate website: www.isenbeck.com.ar
april 97 I 99
visual express. pop & promotion agency exclusive of the coca-cola company and unilever.
buenos aires, argentina.
ART DIRECTOR
art direction for coca-cola and all its flavors and unilever nabisco products.
highlights: won agency logo contest: designed quatros plant illustration, now a coca-cola trademark.
jan 95 I 97
taller 4 megagrafica. leading graphic chain. buenos aires, argentina.
DESIGN DEPARTMENT MANAGER
solely responsible for art direction, workflow and quality control. staff: 3 designers + production team.
highlights: increased quality, production and profits by over 150% in 6 months.
restructured the design department: architecture, methodology and workflow.
1993 I 95
otis utc. leading elevators manufacturer. buenos aires, argentina.
GRAPHIC DESIGNER
designed collateral pieces and organized events and shows.
highlights: event organization and design of the corporate booth at rural expo.
1992 I 95
expender. shoes & womenswear
PARTNER & FASHION DESIGNER of expender womenswear apparel line.
education
2000
marketing specialized in food and beverages.
university of belgrano. buenos aires. argentina.
1 year postgraduate course.
1991 I 95
bachelor in graphic design.
university of belgrano. buenos aires. argentina.
graduated 4th highest GPA, honor diploma. one year scholarship.
skills
languages: bilingual english and spanish.
computer expertise: CS5: indesign, illustrator, photoshop, quark xpress.
other experience: fashion design.
awards
Won the 2013 Miami ADDY Gold Award for full integrated campaign: www.reasonstoaxist.com
contact me
954.292.5612
cz@ceciliazalazar.com
Website http://ceciliazalazar.com
Portfolio http://coroflot.com/ceciliazalazar
Blog http://ellauniverse.blogspot.com
Linkedin http://linkedin.com/in/ceciliazalazar
