More Information

ANDREW KIM
andrew.kim@andrewyoungkim.com
201.981.6814

Summary

Extensive experience in apparel industry.
Design Director level, experienced in all area of design, products development, and marketing creative.

Strong understanding of brand strategies and business directions.
Has the aesthetic and technical knowledge to accomplish deadline at a high level.
Competent at market analysis. Identifying white space.
Setting point of difference with competitors.
Defining brand DNA and brand positioning. Creating brand principles and mission statements.
Conceptualized brand related trends, in charge of all aspects brand creation.

Solid management skills, lead, direct and mentor design team in development and execution of product to achieve overall product strategy and merchandise objectives.

Creative Director - Apparel
Fila May 2013 – Present
- Create high level concept of the apparel business marketing and branding collateral and strategies.
- Project management, design and production coordination of all apparel business marketing collaterals including nation ads, ambient ads and promotional.
- Hire and manage in-house designers and independent contractors.
- Shoot national ads and in store mockups.

Art Director/ Photographer/ Graphic Designer/
Andrew Kim Creatives March 2008 – Present
- Art direct NYFW fashion shows for various clients
- Specialize in fashion editorial and commercial photoshoots
- Create concepts for photoshoots and visualize the concepts from pre to post production
- Retouch, photo-manipulate, and graphic-render the images to make the stories
- Manage and direct team of photographers, make-up artists, hair stylist, stylists, etc.
- Work closely with publications to meet the needs of upcoming issues
- Create trend boards, linesheets and catalogs for sales reps and buyers.
- Design men’s knits, graphics and trim development.
- Create wet process and new graphic techniques for knit tops.
- Oversee production and communicate with overseas factories for production efficiency.
-- Clients include J. Crew, Club Monaco, Andrew Marc, CXXVI, John Varvatos, Onassis, D1, Seduka Jeans, ASOS, Zink, W Korea, GQ Korea, Allure Korea, Nylon, Fila, Steven Becks, Trump Models, Wilhelmina Models, Ford Models, Muse Models, etc.

Knit and Graphic Designer - Bass, Arrow, Izod
PVH October 2011 – June 2012
- Create trend boards, linesheets and catalogs for sales reps and buyers.
- Design men’s knits, graphics and trim development.
- Create wet process and new graphic techniques for knit tops.
- Oversee production and communicate with overseas factories for production efficiency.

Senior Designer/ Head Graphic Designer for Men\'s Division
The Jones Group Inc. July 2010 – March 2011
- Create trend boards, story boards, and color pallets for each seasons.
- Create branding collaterals including new brand logo, main labels, hangtags, back patches, and hardware accessories.
- Shop the market and research current trends, color, trim, embellishment, and treatment of garments and graphic details.
- Design entire men’s knit tops, graphic tees and outerwear.
- Create wet process and new graphic techniques for knit tops.
- Manage team of designers and freelancer in development of new samples. - Attend fitting session to correct and improve specs.
- Create trend boards, linesheets and catalogs for sales reps and buyers.
- Attend sales meetings along with sales team to present line.
- Attend meetings with G-III Andrew Marc to present line and get approval.
- Oversee production and communicate with overseas factories for production efficiency.

Head Graphic Designer for DKNY Girls
Parigi Group September 2007 – March 2008
- Shop the market and research current graphic, color, trim, embellishment, and treatment of garments and graphic details.
- Forecast trends for future seasons and create storyboards for upcoming season.
- Manage graphic design team and work closely with designers and productions in development of samples.
- Work closely with oversea factories from sample developing to production.

Art Director
Effilon NY January 2003 – August 2006
- Project management, design and production coordination of a range of print media for all divisions of the company.
- Creative director of Web sites, online and traditional marketing and advertising projects, collateral materials and convergence media projects for Web-based businesses.