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Alicia Hardesty

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  • views: 2553
  • date: 1-28-10
Experienced in design with a strong ability to design and develop a trend right and profitable product. Acknowledged for creative design solutions at all stages of the product cycle & ability to convey a cohesive point of view.

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  • Category

    Apparel
  • Market Segments

    Mens
    Womens
  • Availability

    Freelance
    Permanent
  • Hourly Rate

    25.00
  • Relocation

    No
  • Technologies

    Illustrator, Photoshop
    WebPDM
    PC and Mac
    Powerpoint, Excel
    Lectra--u4ia--programs
  • Schools/Training

    Colorado State University
    24Seven
    University of Kentucky

More Information

EXPERIENCE

Aeropostale (Jimmyz) NYC 2007-2009
Assistant Designer—Mens Knits & Sweaters
Assisted with seasonal design & development of novelty knits category, including designing, approvals for fabric, color, & graphics, creating sketches & tech packs, manipulating & coloring graphics, shopping the market, and presenting pre-line review to directors

-Increased gross margins by enriching the product line with appropriate newness while effectively lowering product cost and keeping in tune with merchant defined segments & vendor capabilities
-Selected to present, on behalf of Sr. Designer, the 2nd tier knits category to upper management in light of my ability to present designs, sketches, & ideas that conveyed a cohesive point of view while building a fashion destination for the mall customer around core/key items
-Designed 2 best-selling styles and increased sales by capitalizing on best-selling graphics & novelty knits, and incorporating their most proven attributes into the line each season.
-Met 100% of calendar deadlines while maintaining strong cross-functional communications, often going beyond what was expected to help facilitate smoother, more efficient design & development processes

Supply Co. USA Los Angeles, CA 2008
Freelance Designer
Interpreted creative directorʻs intent and bought samples to create sketches, tech packs, and line assortment layouts; designed back pockets for "Better" denim production

-Achieved 100% customer satisfaction by creating sketches that produced seamless production of mens & womens knits for the company
-Designed branded, basic, & novelty back pockets that were utilized for production

Loomstate NYC 2007
Design & Production Intern
Worked with designer, tech designers, production team, & press relations; assembled look books, presentation boards, color palettes; attended fit sessions & line direction meetings; updated BOMs & researched organic processes & fabric/trim sources

-Forecasted the future direction of the Loomstate assortment for Spring ʻ08 to compose a book of color direction, silhouettes, hand sketches/flats, trims & fabrics, garment detail descriptions, and delivery breakdowns, earning positive feedback from all stakeholders

SKILLS
Adobe Illustrator & Photoshop, Lectra programs (U4ia, KaledoStyle, Modaris, Diamino), Microsoft Office (Word, Excel, PowerPoint), proficient with PC & Mac

EDUCATION
Colorado State University GPA 3.7
B.S. Apparel Design & Production
Study Tour of Guatemala 2006—Researched textiles, visited fair trade organizations; toured Koramsa

AWARDS
Juried Exhibitions:
T.A.R.T. Dec ‘06 to Mar ‘07—1 wearable/textile art piece accepted
2007 Breaking the Silhouette: Senior Apparel Design Show—all 12 pieces accepted
Best Target Market Definition Award—2007 Breaking the Silhouette

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