Alicia Hardesty
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- date: 1-28-10
EXPERIENCE
Aeropostale (Jimmyz) NYC 2007-2009
Assistant DesignerMens Knits & Sweaters
Assisted with seasonal design & development of novelty knits category, including designing, approvals for fabric, color, & graphics, creating sketches & tech packs, manipulating & coloring graphics, shopping the market, and presenting pre-line review to directors
-Increased gross margins by enriching the product line with appropriate newness while effectively lowering product cost and keeping in tune with merchant defined segments & vendor capabilities
-Selected to present, on behalf of Sr. Designer, the 2nd tier knits category to upper management in light of my ability to present designs, sketches, & ideas that conveyed a cohesive point of view while building a fashion destination for the mall customer around core/key items
-Designed 2 best-selling styles and increased sales by capitalizing on best-selling graphics & novelty knits, and incorporating their most proven attributes into the line each season.
-Met 100% of calendar deadlines while maintaining strong cross-functional communications, often going beyond what was expected to help facilitate smoother, more efficient design & development processes
Supply Co. USA Los Angeles, CA 2008
Freelance Designer
Interpreted creative directorʻs intent and bought samples to create sketches, tech packs, and line assortment layouts; designed back pockets for "Better" denim production
-Achieved 100% customer satisfaction by creating sketches that produced seamless production of mens & womens knits for the company
-Designed branded, basic, & novelty back pockets that were utilized for production
Loomstate NYC 2007
Design & Production Intern
Worked with designer, tech designers, production team, & press relations; assembled look books, presentation boards, color palettes; attended fit sessions & line direction meetings; updated BOMs & researched organic processes & fabric/trim sources
-Forecasted the future direction of the Loomstate assortment for Spring ʻ08 to compose a book of color direction, silhouettes, hand sketches/flats, trims & fabrics, garment detail descriptions, and delivery breakdowns, earning positive feedback from all stakeholders
SKILLS
Adobe Illustrator & Photoshop, Lectra programs (U4ia, KaledoStyle, Modaris, Diamino), Microsoft Office (Word, Excel, PowerPoint), proficient with PC & Mac
EDUCATION
Colorado State University GPA 3.7
B.S. Apparel Design & Production
Study Tour of Guatemala 2006Researched textiles, visited fair trade organizations; toured Koramsa
AWARDS
Juried Exhibitions:
T.A.R.T. Dec 06 to Mar 071 wearable/textile art piece accepted
2007 Breaking the Silhouette: Senior Apparel Design Showall 12 pieces accepted
Best Target Market Definition Award2007 Breaking the Silhouette