Alice Lam

  • images: 11
  • views: 22230
  • date: 4-21-14
design, creative, maker based in NYC from Los Angeles Open to freelance and collaborative work on all creative platforms: design (apparel, handbags, jewelry), product development, styling (set design, figure, and still), creative consulting, photo



  • Category

  • Market Segments

    Fashion Illustration
  • Availability

  • Hourly Rate

  • Relocation

  • Technologies

    Adobe Photoshop
    Adobe Illustrator
    PLM, WebPDM, B2B, FDM4
    Microsoft Office Suite
    iLife applications
    iWork applications
    Google Apps
    Social Media
  • Schools/Training

    Woodbury University
    Los Angeles Trade-Technical College
    Pasadena City College

More Information

Alice Lam
Brooklyn, NY
626.679.4452 (alt. portfolio) (blog) (current work)


• Computer savvy; can operate on both MAC and PC
• Programs: Microsoft Word/Excel/Powerpoint, Adobe
Illustrator/Photoshop, WebPDM, PLM
• Languages: English, Mandarin, Cantonese, and Teochew (a Chinese
• Able to interpret fashion trends into new exciting contemporary
and saleable designs for target consumer in conjunction with the
style of the label
• Able to create CADs, concept boards, and line sheets on
• Strong textile knowledge in knits, wovens, denim, and leather:
fabrics, fibers/content, dyes/finishes, surface design, knits
(gauges, stitches)
• Strong knowledge of technical construction (i.e. draping,
pattern making, sewing) in apparel, handbags, and accessories
(belts, millinery, and jewelry)
• Strong background in fine art illustration of all mediums
(fashion illustrations, technical flat sketches, mood/concept
• Levelheaded, quick learner, and self-motivated with strong
problem solving and organizational skills


Design Assistant
La Garçonne
November 2013 – Present / NYC, NY
- Assistant to Creative Director of La Garçonne in-house label, La Garçonne Moderne
- Liaison to production consultant, factories, vendors, logistics, shipping/receiving, accounting, and warehouse team
- Develop seasonal concepts, mood boards, and designs
- Conduct all sourcing of materials and factories for development/production
- Drape and pattern first protos for new development
- Oversea all logistics of products from development through production, as well as shipping/receiving
- Manage all internal data records, sample allocation, calendar scheduling, e-commerce/photo uploads, and all things brand related
- Assist on photoshoots

2009 – Present / Based in NYC
Freelance and collaborative work on all creative platforms:
- design (apparel, handbags, jewelry)
- product development
- styling (set design, figure, and still)
- creative consulting
- photo production

Assistant Designer
Bella Luxx
January 2012 – October 2013 / Los Angeles, CA
- Liaison with production, sample, tech design, marketing, and graphic teams
- Develop new seasonal design concepts, mood boards, and color stories (5 seasons a year) through market research under creative direction
- Assist on seasonal photoshoot production for lookbook and e-commerce from concept and styling to layout and print
- Coordinate and execute seasonal design presentations to national sales teams
- Create digital CADs, pattern artwork, initial tech packs on PLM, and detailed BOM
- Conduct all fittings from development to production

Showroom Manager
Derelicte Inc.
September 2011 – December 2011 / Los Angeles, CA
- Managed multi-line LA and NY showroom for men’s and women’s apparel, footwear, and accessories (Farah Vintage, Gram, Neuw, Comune, & Cheddar Pocket)
- Key roles: administrative assistant, brand and sales support, and customer service
- Managed all showroom finances and paperwork (accounts payable/receivable, payroll)
- Coordinate and execute all travel schedules, client meetings, weekly team meetings, monthly sample sales, and press events
- Designed showroom event flyers for print and email blasts, and managed upkeep of social media content (Facebook, Twitter, blog)
- Liaison with CEO, CFO, sales reps, operations manager, brands, and buyers
- Curate daily social media content for Facebook, Twitter, and blog

Product Development Coordinator
Kellwood Company
April 2011 – November 2011 / City of Industry, CA
– Work with sweater design dept and vendors on sourcing and development of new yarn
- Oversea all logistics of development into production, including shipping
- Work with sweater design dept and vendors on sourcing and development of new yarn knit-downs, stitch layouts, and color ways
- Manage all fittings, yarn and trim approvals, garment samples, purchase orders, and shipment schedules
- Execute day-to-day approvals and allocation of samples
- Liaison with design, tech, shipping team, vendors, and factories

Studio Coordinator
Kellwood Company
June 2007 – May 2011 / City of Industry, CA
- Liaison between design, production, and sample teams
- Responsible for upkeep of studio space, materials library, and samples archive
- Tracked incoming/outgoing samples and approvals, fit statuses, shipment statuses
- Assisted production coordinators with initial costing and gathering tech pack components
- Coordinate seasonal design and sales meetings and travel schedules for design and production teams

Design Assistant
Jack Rabbit Collection
August 2008 – May 2009 / Hollywood, CA
- Designed and developed Holiday 2008, Spring 2009, and Summer 2009 collections under direction of owner/creative director
- Built all first prototype samples of handbags, accessories, and jewelry (i.e. pattern drafts, construction, and tech pack creation)
- Coordinate and assist on photo shoot production, including model casting, styling, garment and product prepping, look book print layout, coordinate food and accommodations
- Assisted production manager on sourcing and development of new materials
- Tracked and ordered trims, leather, and other materials
- Created detailed CADs, hand sketches, fashion illustrations, and prepared seasonal lookbook and line sheet layouts
- Executed QC inspections, managed inventory, and packed and shipped orders


Woodbury University / Burbank, CA
August 2008 – May 2011
Bachelors of Fine Arts in Fashion Design, Cum Laude

Los Angeles Trade-Technical College
August 2006 – June 2008

Pasadena City College
August 2006 – June 2008

Mark Keppel High School
Diploma, 2006


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