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Alexandria Serrano

  • images: 9
  • views: 1014
  • date: 3-24-15
Creative and driven design professional with 6+ years of education & experience. My background in design, development and production allows for a comprehensive view when designing a collection. I'm currently seeking a creative/design position.

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  • Category

    Apparel
  • Market Segments

    Womens
    Tabletop
  • Availability

    Freelance
    Permanent
  • Relocation

    No
  • Technologies

    Adobe Illustrator/Photoshop
    Microsoft Office (Excel, Word, Powerpoint)
    Google Drive, Drop Box
    Quick Books
    Squarespace, Shopify & Shipping Easy
  • Schools/Training

    Los Angeles Trade Tech-AA Fashion Design

More Information

Skills & Qualifications

•Excellent understanding of the production process and supply chain.
•Able to organize information, establish priorities and meet deadlines.
•Skilled to clarify the nature of a problem, propose viable solutions and determine the outcome of various options
•Established relationships with vendors, suppliers and manufacturers.
•Ability to interact successfully with a wide range of people and flexibility to adapt to new situations.
•Embellishments and accessory design (leather, beads, rhinestones, studs, painting etc)

Areas of Expertise

•Apparel design, construction and fit.
•Performance knits, spandex and woven fabrics.
•Manufacturing cycle from product development to delivery.
•Pattern making, sewing, tailoring, grading and garment specs.
•Presentation boards, line sheets, flats, sketching and tech packs.
•Sourcing, negotiating and procurement.
•Costing, forecasting, budgeting and creating financial reports.

Software

Proficient computer skills & CAD
Adobe Illustrator, Photoshop, Mac, Google Drive,
Box.com, Linkden, Pintrest, Instagram, Facebook,,
Squarespace, Shopify, Shipping Easy

Education

Associate of Arts
Fashion Design/Product Development
Los Angeles Trade Technical College
Completed June 2011
2nd Place winner for Evening Gown at
Spring 2011 Fashion Show

Experience

Freelance Wardrobe Stylist
September 2012-present
• Projects: Panasonic, TruTV, MTV, Sony, Framework Productions
• Developed and executed the creative vision per assignment.
• Sourced fashion items and props for photo shoots, commercials and
film.
• Kept up with past and present fashion trends.

Design & Development Manager I Dmondaine
Additional roles: Technical Designer & Pattern Maker
March 2013-Augist 2014
• Created mood boards, look books, flats, line sheets and order forms.
• Designed and maintained style matrix, BOM, tech packs and spec
sheet for initial development through production.
• Scheduled and lead fittings, solved fit issues and adjusted patterns.
• Sourced fabrics, trims and supplies domestically and internationally.

Achievements to note:
• Designed an Innovative slip that has been the companies #1 seller for
2014.
• Restructured the companies fit, grading, construction and tolerance
standard.

Production Manager I Dmondaine
March 2012-March 2013
• Maintained daily WIP reports and communicated regularly with
vendors and sales and marketing team.
• Designed and maintained style matrix, BOM, tech packs and spec
sheet for initial development through production.
• Sourced fabrics, trims and supplies domestically and internationally.
• Negotiated prices with vendors and issued Purchase Orders.
• Order fulfillment for E-commerce and wholesale, customer service and
managed inventory.

Technical Designer I Muto Little
August 2011
• Sewed garments for various union projects such as Disney Land, El
Jimador, The Mentalist, Castle and American Horror Stories.

Exec. Asst. to Designer/CEO I Jeff Gallea Belts
May 2009-October 2009
• Created, revised, and issued Purchase Orders using QuickBooks and
collected payments. Calendar management, bill payment, expense
reports, travel arrangements, reservations and shipping.
• Managed inventory and marketing materials.
• Company sales rep at the fall 2009 D&A Show

Internships

Design Intern I Ashton Michael/House of Infinite Radness
Summer/Fall 2010-Spring 2011
• Design: Pattern making, knock offs, cutting, sewing, fittings, became
fully versed with leather, knits, sequins, Teflon, rhinestones and studs.

PR & Merchandising Intern I Showroom 7 /Seventh House PR
Spring 2009
• Public Relations: Assisted stylists and celebrities with pulls and returns.
• Visual Merchandising: Set displays for sales reps brands.

Stylist Intern I Film: “Wedding Palace”
Winter 2008
• On set wardrobe intern for a 3 month shoot.
• Assisted with Polaroid’s for continuity, organizing, steaming, pulls and
returns to stores, showrooms and costume houses.

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