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- date: 8-12-12
Freelance clientele: 2003 to Present
TEXTILE/SURFACE DESIGN: Torrid, Colette & Blue (sold to Hanes, Carters, ENC, Jantzen, Delias, Sears, Aeropostale, and more
STYLE GUIDES: Nickelodeon (Spongebob), Mattel (Polly Pocket and Monster High), Righteous Group (Righteous Life)
LINESHEETS/LOOKBOOKS/EMAIL MARKETING/SOCIAL MEDIA: Artisan de Luxe, CAbi, OC Fashion Association
T-SHIRT GRAPHIC DESIGN: NASCAR, Giant Merchandising, Jakes Dry Goods
DENIM GRAPHIC DESIGN: Tyte Jeans & Fred David (back pocket embroideries, brand identity and packaging)
BLOGGING/TREND PHOTOGRAPHY: Design*Sponge Orange County City Guide, ElleGirl Magazine, Klub TLC
PACKAGING DESIGN: Moshi Monsters (toy), Halogen Design (food), Love Propagation (accessory), Sweet Tree (food)
EDITORIAL ILLUSTRATION: The Los Angeles Times - childrens illustration for their Kids Reading Room section
LIFESTYLE ILLUSTRATION: UCIs radio station KUCI 88.9 fm (poster), Kangacoo (character design), Luckee Dogg (character design)
LOGO DESIGN/BRANDING: KUCI 88.9fm, OC FASHION WEEK, Love Propagation, Food Riders of OCC, Sweet Tree
MATTEL: Barbie Consumer Products Division July 2008 - July 2009
Senior Designer for Barbie Consumer Products: licensing Style Guides and special projects. Products include: apparel (t-shirt graphics, textile design, and accessory design. Collaborated with Marketing for special projects/pitches including product design for the flagship House of Barbie Shanghai store.
HINT + HIPPIE JEANS: Cygne Design March 2007 July 2008
Graphic Designer for Hint Jeans (Juniors brand) and Hippie (Missy brand) sold mid-tier mass market and at boutiques. Designed private label projects for Kohlʼs Apt. 9 and JC Penneyʼs Arizona Jeans. Designed back pocket embroideries, specialty embellishments, textile design, and brand identity (hardware, trims, etc). Trend research and showroom design.
OC GIRL (Four Seasons Design) December 2005 March 2007
Graphic Designer for OC Girl (Girls 4-6x, Girls 7-16, and Juniors brand) sold mid-tier mass market. Also designed for licenses such as NASCAR and Fender. Designed t-shirt graphics, catalogs, sales presentations, packaging and accessories for gift with purchase program, and approved strike-offs for production in Mexico.
MELMARC (Driven Concepts, Inc.) October 2004 September 2005
Creative Artist for Unionbay license (Juniors and Girls) sold at mid-tier mass market. Designed t-shirt graphics, developed specialty screenprinting embellishments with R&D department, created sample and production matrices, and approved strike-offs for production. Filled in as temporary Creative Director/Merchandiser for the Juniors and Girls division.
DRIVE INDUSTRIES DESIGN GROUP, INC. June 2003 August 2004
Graphics/Web Designer for Maui & Sons licensee style guide (Juniors and Girls) as well as OP, Apparel Ventures, and other companies. Design experience included t-shirt graphics, converted flat sketches to CAD, designed and maintaining websites.
OC FASHION ASSOCIATION: Creative Director/Co-Chair August 2010 - Present
Creative/Co-Chair on the board of directors of OCFA. Art directed creation of marketing materials for OC Fashion Association and OC FASHION WEEK. Speaker on behalf of OCFA for OC FASHION WEEK and colleges such as FiDM, OCC, and Saddleback College. Coordinated and assisted in curation of Unseamingly OC: Fashion and Art Collide art show.
Exhibitions and Shows:
Exhibit fine art (acrylic, mixed media) at galleries (The Hive Gallery, Rothick Art Haus, The Promenade Gallery, The ARTery)
Original art, t-shirts, greeting cards at local indie craft shows (Patchwork, Handmade Brigade) + Etsy: http://tangyfruitgirl.etsy.com
SUMMARY OF TECHNICAL AND ARTISTIC SKILLS
Apparel Graphic Design: Graphics, Textile Design, Style Guides, Trend Research
Other Graphic Design: Catalogs, Packaging, Brand Identity, Sales Presentations, POP, Lookbooks, Web Marketing, Social Media
Product Design: Designed Handbags, Cosmetics, Footwear, Jewelry, Hosiery, Skateboards
Fine Art: Illustration, Painting, Screen Printing
Computer Skills: MAC, Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Associate of Arts Degree in Fine Arts, Orange Coast College, California (May 2000)
Fashion Design Certificate at Orange Coast College, California (December 2006)