Amy DeWitt

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  • views: 727
  • date: 1-10-13
With experience ranging from small companies to corporate giants, I have expertise to offer in many facets of apparel design, conceptualization and production. I am very hands on and participate in the process from concept to customer.



  • Category

  • Market Segments

  • Availability

  • Relocation

  • Technologies

    WebPDM/ PLM
    Adobe Illustrator/ Photoshop
    Ned Graphics Suite
  • Schools/Training

    The School of the Art Institute of Chicago

More Information

June 2011- Present I Kohl’s Inc I Milwaukee, WI
Senior Designer; Cut & Sew Knits
*Design & Product Development for Croft and Barrow Missy with distribution across 1100 stores and volume of $330m
*Seasonal research , compilation and analysis of relevent domestic and global trends applicable to the brand DNA, customer, and classification
*Analize customer to maintain brand relevence seasonally
*Create alignment with SL and crossfunctional partners on seasonal assortment, fixturing and color merch
*Sample shopping- Domestic and International
*Conceptual design, preperation of mood boards, color palatte, and sketches
*Manage fit sessions from first proto through PP stage
*Initiate technical R&D packages for first protos
*Present and gain seasonal alignment of initial line concept to SL and Merchandising team
*Conceptual print development, directing artists on CAD execution, attend print show appointments
*Merchandise cohesive on-floor fixures for maximum in-store customer experience
*Hire and grow 1 Assistant Designer and all Freelance Contractors within the brand
*Approve all artwork strike offs and design details to proceed to costing stage
*Creation of sample reduction pilot resulting in 53% reduction in total knits sampling and 200% increase in adoption ratio; pilot subsequently
rolled out to all divisions within Kohls Inc.
*Lead team to Best Performing PD Team Q3 2012 in GM increase, comp increase and productivity
*Report into Design Director Croft and Barrow Missy

June 2008- June 2011 I Chico’s FAS I Fort Myers, FL
Designer; Sweaters & C/S Knits
*Design and presentation to SL for $300m annual business
*Sweaters: Increase of 12.6% comp 2009-2010
*Cut and Sew Knits: Increase 10% comp 2009-2010
*Lead steering committee to convert Web PDM systems to PLM based software
*Management and growth responsibility for 1 Assistant Designer and 1 Associate designer
*Supervised and actively lead fit sessions from first fit through TOP
*Daily communication with domestic and international partners
*Initiated the in-house design of all sweater and C&S product with the creation of in-house design team
*Reported into Sr. Design Director Women’s Knits/ Sweaters

May 2005- March 2008 I Lilly Pulitzer I King of Prussia, PA
Designer; Sweaters/ C&S Knits/ Swimwear/ Golf/ Tennis/ Resort Apparel
*Traveled domestically and internationally for seasonal print/ trend research and product development
*Lead all fit sessions both domestic and international
*Facilitated testing of all new fabrications for quality excellence
*Conceptual design of seaonal theme/ trend, styling, trim, print/ pattern and stitch newness
*Prepared all original artwork used seasonally in sweater product; graphing, prints, yarn dyes, intarsia and jacquard
*Reported to Designer Director- Womenswear
Associate Designer; Sweaters/ C&S Knits/ Lounge
*Selected and developed all trim
*Built all PDM packages for seasonal style development

January 2004- May 2005 I Lands’ End I Dodgeville, WI
Associate Designer; Men’s and Women’s Sweaters
*Presentation of seasonal product to SL for $100m business
*Aligned with merchant partners for catalogue features, color selection and artwork
*Reported to VP of Design
Assistant Designer; Women’s Knits
*Developed all original trims for seasonal product
*Managed all artwork approvals
*Approved all lab dips for trims and solid color

Education I The School of the Art Institue of Chicago I BFA I May 2003

Adobe PhotoShop I Illustrator
Ned Graphics
Web PLM I Flex PLM I Tradestone
Microsoft Office

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