Amy DeWitt
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- date: 1-10-13
June 2011- Present I Kohls Inc I Milwaukee, WI
Senior Designer; Cut & Sew Knits
*Design & Product Development for Croft and Barrow Missy with distribution across 1100 stores and volume of $330m
*Seasonal research , compilation and analysis of relevent domestic and global trends applicable to the brand DNA, customer, and classification
*Analize customer to maintain brand relevence seasonally
*Create alignment with SL and crossfunctional partners on seasonal assortment, fixturing and color merch
*Sample shopping- Domestic and International
*Conceptual design, preperation of mood boards, color palatte, and sketches
*Manage fit sessions from first proto through PP stage
*Initiate technical R&D packages for first protos
*Present and gain seasonal alignment of initial line concept to SL and Merchandising team
*Conceptual print development, directing artists on CAD execution, attend print show appointments
*Merchandise cohesive on-floor fixures for maximum in-store customer experience
*Hire and grow 1 Assistant Designer and all Freelance Contractors within the brand
*Approve all artwork strike offs and design details to proceed to costing stage
*Creation of sample reduction pilot resulting in 53% reduction in total knits sampling and 200% increase in adoption ratio; pilot subsequently
rolled out to all divisions within Kohls Inc.
*Lead team to Best Performing PD Team Q3 2012 in GM increase, comp increase and productivity
*Report into Design Director Croft and Barrow Missy
June 2008- June 2011 I Chicos FAS I Fort Myers, FL
Designer; Sweaters & C/S Knits
*Design and presentation to SL for $300m annual business
*Sweaters: Increase of 12.6% comp 2009-2010
*Cut and Sew Knits: Increase 10% comp 2009-2010
*Lead steering committee to convert Web PDM systems to PLM based software
*Management and growth responsibility for 1 Assistant Designer and 1 Associate designer
*Supervised and actively lead fit sessions from first fit through TOP
*Daily communication with domestic and international partners
*Initiated the in-house design of all sweater and C&S product with the creation of in-house design team
*Reported into Sr. Design Director Womens Knits/ Sweaters
May 2005- March 2008 I Lilly Pulitzer I King of Prussia, PA
Designer; Sweaters/ C&S Knits/ Swimwear/ Golf/ Tennis/ Resort Apparel
*Traveled domestically and internationally for seasonal print/ trend research and product development
*Lead all fit sessions both domestic and international
*Facilitated testing of all new fabrications for quality excellence
*Conceptual design of seaonal theme/ trend, styling, trim, print/ pattern and stitch newness
*Prepared all original artwork used seasonally in sweater product; graphing, prints, yarn dyes, intarsia and jacquard
*Reported to Designer Director- Womenswear
Associate Designer; Sweaters/ C&S Knits/ Lounge
*Selected and developed all trim
*Built all PDM packages for seasonal style development
January 2004- May 2005 I Lands End I Dodgeville, WI
Associate Designer; Mens and Womens Sweaters
*Presentation of seasonal product to SL for $100m business
*Aligned with merchant partners for catalogue features, color selection and artwork
*Reported to VP of Design
Assistant Designer; Womens Knits
*Developed all original trims for seasonal product
*Managed all artwork approvals
*Approved all lab dips for trims and solid color
Education I The School of the Art Institue of Chicago I BFA I May 2003
Web PDM
Adobe PhotoShop I Illustrator
Ned Graphics
Web PLM I Flex PLM I Tradestone
Microsoft Office
Portfolio sample available at: www.adewitt.webstarts.com