- views: 484
- date: 3-3-10
[ PROFILE ]
Over 10 years experience in graphic design with a passion for creative collaboration. Possess strong
follow through with core competencies ranging from art direction, fashion styling, graphic design, photo
editing, retouching, visual communication and copy writing.
[ EXPERIENCE ]
ST. JOHN KNITS
Graphic Designer / 2009 - Present
Design exclusive mailers for Nordstrom, Neiman Marcus, Saks 5th Avenue and Bloomingdales.
Produce print directive options for 6 labels: Collection, Yellow Label, Jeans, Caviar and Couture.
Create product knowledge books, mailers, eblasts and packaging for boutiques and outlets.
Responsible for retouching notes and cropping of ad campaign and look book image selects.
Research other print collateral with team and produce new design directives for consideration.
Reproduce layout of ad campaign image selects for Vogue, Vanity Fair and Harpers Bazaar.
Art Director / 2007 - 2009
Create brand identity, logo, packaging, label and advertising concept for brand launch in 2007.
Conceive and produce brand image in print, video and web media for 6 seasons.
Select models, talent and produce photo-shoots for advertising, marketing, website and look books.
Lead art dept. in design and development of merchandise from concept to production.
Design Las Vegas showroom space and product display schematic for retailers.
Identify appropriate celebrity partnerships to enhance brand image in the music and dance scene.
Produce image and oversee launch of advertising campaign with Nylon Magazine for 4 issues.
LANA FUCHS COUTURE
Art Director / 2006 - 2009
Redesign brand identity, logo, packaging, label and advertising concept for relaunch in 2006.
Produce the brand image that resulted in approval to debut at Mercedes-Benz Fashion Week in LA.
Conceive and produce brand image in print, video and web media for 8 seasons.
Direct publicists in appropriate celebrity placement and produce press books with chosen styles.
Assitant Market Analyst - Dresses / 2005
Obtain weekly selling reports, booking information and reorder updates from key vendors.
Compiled fashion must-have trends to include in monthly forecast books for retailer clients.
CALIFORNIA APPAREL NEWS
Sylist, Contributing Writer ! 2001 - 2004
Plan, direct and execute art direction in styling fashion editorials and trend reports.
Work with top agencies in selecting models, photographers, hair & makeup artists.
Attend Mercedes-Benz Fashion Week at Smashbox and write post-coverage runway reviews.
Produce fashion feature cover and spread for L.A. Market Week issue in June 2003.
Produce editorial content for JR. Magazine in 2004 for trade show distribution.
[ EDUCATION ]
AIU LOS ANGELES
Courses: Fashion Design & Marketing / 2002
Major: Fashion Design / 2000 - 2002
Awarded Best of Show Graduating Fashion Designer Winner / 2002
Received Textile Association of Los Angeles Scholarship Award / 2001
[ SKILLS ]
Mac Proficient. llustrator, Photoshop, InDesign. Styling, casting, photo editing and retouching.